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8" <br />Leisu re Tou rism : 2A24 Tactics <br />9. <br />E-newsletter <br />a) Evaluate e-newsletter and determine if it should be continued. Look at number of new <br />subscribers, open rate and results of "one question" surveys. <br />b) lf kept, refresh look in keeping with advertising creative; build list; continue surveying readers. <br />Consider sending newsletters tailored to specific interests. <br />Partnerships <br />a) Explore partnership with Rodeo Association to promote the 1"00th anniversary of the Ellensburg <br />Rodeo. (May require additlonal investment) <br />City of Eltensburg <br />Five-Year Tourism Strategic Plan <br />?019 3B