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6. <br />7 <br />8 <br />Le isu re Tou ris m: 2021 Tactics <br />Online Tourism Sites <br />a) Review and update Ellensburg's Trip Advisor and Expedia profiles. <br />b) Explore other travel sites to assess value of enhancing listings there. <br />E-newsletter <br />a) Continue to build the email list through website, social and event registration opt-in. <br />b) Consider adding a one-question survey to each story, "Was this helpful?,, <br />Partnerships <br />a) Explore partnership with Ellensburg Parks and Recreation to encourage visitor use of parks and <br />ballfields. Celebration of national "Walk in the Park" day provides a good hook to get visitors <br />to explore Ellensburg's spacious, clean and SAFE parks. Beyond that, it can expose visitors to <br />the ballfields and support the sports tourism effort. (May require additional investment.) <br />City of Ellensburg <br />Frve-Year Tourism Strategic Plan <br />2019 33