City of Ellensburg Capital-Unity Park Shade Tents

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Leisu re Tou rism: Aud ience Primary Audiences 1) Slow Down and Savor r 45-64 yrs. r $100,000+ HH income . l(ing, Pierce, Snohomish Counties 2l Leave the Crowds Behind r 25-44 yrs. ' $75,ooo+ HH income " King, Pierce, Snohomish Counties 3) Blend Business with Leisure (Bleisure) r 25-54 yrs. . $1oo,ooo HH income . King, Pierce, Snohomish Counties Today's typical travelers to Ellensburg are in their mid-4Os to mid-60s and come from King County. They like the small-town vibe-friendly, clean and fun. They appreciate freedomlrom traffic, freedom to walk in clean parks, freedom to leave responsibiiities behind for a few days. With household incomes between $L00,000 and $150,000, they're comfortable but carefulwith money. They seek out Ellensburg events and the downtown for fun and relaxation. Natural beauty and outdoor recreation are a bonus, but not the top draw. They appreciate good food, music and art, but aren't snobs about it. It's not abclut nostalgia as much as new experiences fortravelers in their late-20s to early-40s. They want a crafted experience (and crafted beverages) away from crowded get-aways like Leavenworth and Port Townsend. The outdoors are more important to this group but they too like the festivals and they like to travel with friends. History can attract this group, but they want experiences, ratherthan lectures. Above all, make it shareable on social. this is a diverse and global group. (ln King County 28.7 percent of the population are people of color and 23.6 percent are foreign born. Source: King County website) Secondary Audiences Business trips blending with leisure are a fast-growing trend, as is the ability to work remotely ln the Puget Sound area, it is increasingly common for employees to be able to work remotely one or more days a week. The morning commute could take them to Ellensburg for a day of remote work and then an extended weekend of play. City of Ellensburg Five-Year Tourism Strategic plan 2019 27