Laserfiche WebLink
lntroduction <br />The Ellensburg tourism strategic plan provides a five-year guide to growing tourism as an important tool <br />for economic development. <br />The planning process was initiated by the Lodging Tax Advisory Committee (LTAC) and undertaken by <br />Ellensburg's destination marketing organization, the Kittitas County Chamber of Commerce. The plan was <br />developed with input from the Strategic Plan Committee. An independent marketing firm, JayRay Ads and <br />PR, facilitated the planning process, research and final plan production. lnput on the plan was sought <br />through interviews of tourism-engaged local leaders and a survey of recent visitors. The plan aligns with <br />the goals, policies and objectives found in the following documents: <br />Citv of Ellensbure mnrehensive Plan <br />Citv of Ellensburg Parks & Recreation Comprehensive plan Update <br />Ellensburg Downtown Market Studv and Economic Development plan <br />Citv of Ellensbure Wavfindins Plan <br />Kittitas Countv Tourism lnfrastructure Plan <br />Kittitas Vallev E Center Master Plan <br />. Kittitas County Comprehensive Plan <br />Plan Elements <br />The tourism strategic plan builds on and refines current marketing efforts with a focus on:r Advertising <br />' Website and other content platforms <br />r Visitor information centers and kiosks <br />. Visitor information services near freeway interchanges <br />r Destinationpromotions <br />' support of destination marketing organizations through lodging tax funds <br />Tourism Strategic Plan Committee <br />Thank you to the following individuals who participated in the advisory group and planning sessions: <br />' Amy McGuffin, CEO, Kittitas County Chamber of Commerce <br />' Brad Case, Director, City of Ellensburg parks and Recreation <br />. Carolyn Honeycutt, Economic Development Manager, City of Ellensburg <br />' Madison Ford, Director of Tourism and Events, Kittitas County Chamber of Commercer Matt Anderson, LTAC Member and General Manager, Holiday lnn Express <br />' Molly Jones-Kerchner, Executive Director, Ellensburg Downtown Association <br />n Nicole Klauss, Ellensburg City Council Member, Chair of LTAC, and Content and Events Marketing <br />Supervisor for Central Washington University publicity Center <br />. Teri Olin, Marketing Manager, CentralWashington University <br />City of Ellensburg <br />Five-Year Tourism Strategic Plan <br />t <br />I <br />I <br />I <br />: <br />I <br />3?0:t9