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4,4 Enhancing the Visitor Experience <br />4.4.1 Reloeate visitors' center to the core of downtown. <br />Ellensburg should explore the possibility of a visitors' center in downtown. The Wells Fargo <br />Drive Thru could be an ideal location for such a facility as it is in the heart of the community, <br />offers "storefront" convenience, and could also provide public restrooms in the center of <br />downtown. <br />4.4.2 Implement thorough wuyfinding signs, <br />ln the most general sense, wayfinding is the process by which we navigate the world. Whether it <br />is our daily commute or a journey to an unexplored locale, we rely on cues, habits, pattems, <br />landmarks, and verbal and visual directions to establish and confirm a working knowledge of our <br />environment. <br />A community wayfinding system takes these cues and creates a seamless system of signs, kiosks, <br />and markers designed to guide visitors to destinations, remind residents of local offerings, <br />facilitate community engagement, and achieve community-specific goals. A wayfinding system <br />typically features various sign types including gateway signage, directional signage, parking <br />signage, pedestrian signage, as well as maps and information guides. <br />A typical wayfinding system utilizes a community's marketing brand graphics and includes <br />gateways, vehicular and pedestrian directional signage, street banners, district and parking signs, <br />building markers, and informational kiosks. Ellensburg has some dated wayfinding signs that <br />are difficult for the motorist to read and reflect older graphics for the community. Furtherrnore, <br />these signs only begin to appear once a visitor is already in downtown. <br />It is imperative that Ellensburg implement a complete wayfinding plan along with a phased <br />implementation plan to curate the visitor experience through downtown. Examples of <br />wayfinding from another are shown below in 12. <br />Figure 12: Example of W'ayfinding Planfrom Greenwood, SC <br />€Prcdmont <br />ItdI <br />n <br />I 'Frii* <br />1':11'ir <br />--..,.,.]::q <br />Typical Sign: Fluted Post <br />mtl{ 0irfi <br />ffimq!!br {tlF <br />qs? trqa*hr hh! <br />h*a kka{dltilh arhehDrjtlts hrtdMH-r 4ry'tr <br />tilt l{ <br />i <br />ffiilffi <br />il <br />St Cllt l{ <br />;] <br />@ <br />aaJ/