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nearly one tifth of all sales in Ellensburg occurs at gasoline stations. When taken out of the
<br />equation, Ellensburg's leakage increases dranratically fiom $21.5 millioti to a substantial $129.4
<br />million. If the community were to capture just a portion of this leakage, it would support
<br />additional and expanded retail opporlunities both in downtown Ellensburg and throughout the
<br />City.
<br />2.r.2 Deiuiled Retuil Market Opporlunity Taliles
<br />Section 2.3.1 explores the retail trade pattems in aggregate, the tables on the following pages
<br />explore the individual retail categories where Ellensburg is leaking and gaining sales in the
<br />prinrary trade area. This data should be used as an overall guide to retail market potential and
<br />should not substitute for detailed market research on the part of any business wishing to open in
<br />the area.
<br />Please note that some categories are subsets of larger categories. The numbers next to each store
<br />type represent the North American Industrial Classification System code (NAICS). The green
<br />columns replesent the consumer demand in the Ellensburg trade areas. The light blue columns
<br />represent the store sales for all retailers in the trade areas. The dark blue columns indicate the
<br />retail opport';nit5' gaps and retail sulpluses in ea-ch ca.tegory. Nr,rmbers in parentheses incliea.te an
<br />inflow of dollars and numbers outside of parentheses indicate market leakage.
<br />Ilctail Storcs
<br />Tolal lletail Salcs & Eating, Drinking Places
<br />UXCt"UIIING Gas Stations
<br />Motor Vchiclc, & Parls Dcalcrs-441
<br />Autotnotivc Dcalcrs-44 I I
<br />Other Motor Vehicle Dealers-4412
<br />Automotive Parts/Access./f iLes-44 I 3
<br />n-.-.. :a..-- o- T f ...--.. r..-.-:..1.:..,... O',..,...,1.{ aI' Lll tutlll u cE I luu ls I u! lrl)lr lllgi o L\rl vs-aan
<br />Furnitule Storcs-442 I
<br />I I onrc L'urrtishing Str-tles-4'122
<br />Eler:tlonics & Appliances Storcs-443
<br />Appliancc, 1'V, Electronics Stores-44-l I I
<br />Llouseholcl Appliances Stores-443 I I I
<br />Iladio, TV, Electronics Stores-443 I l2
<br />Computer & Software Storcs-443 l2
<br />Carnera & Photographic Equip.-443 l3
<br />Builcling Material, Gardcn L.c1uip. Stores -444
<br />lSuilding lvlatcrial & Supply-444 t
<br />Home Centets-44411
<br />Paint & Wallpapcr Stores-444 l2
<br />Flardrvare Stores-444 I 3
<br />Other Building Mat. L)ealers-444 l9
<br />Building Mat, Lunrberyards-444 l9 I
<br />I-arvn/Gardcn Equip/Supply Stores-4442
<br />Outdoor Porvcr Equip. Stores-4442 I
<br />Nurscry & Garcien Ccntcrs-44-122
<br />2()15 Dcnrnnd
<br />((ionsumcr
<br />tixp.)
<br />541,862.5(r9
<br />482,337,089
<br />I 19,940,737
<br />e7.e5(t.748
<br />t3,65 r,65i
<br />8,:ri2,3i6
<br />tr\ 1t{ 1/t-lt vr! I -rravJ
<br />5, I 87,588
<br />-),uJ /,u t J
<br />10,99.1,4,15
<br />8,591.612
<br />I,468,791
<br />7, r 22,848
<br />2,174,48(t
<br />228,i l7
<br />-s(r.456,-17-j
<br />47,348,_e5 8
<br />I 9,297.564
<br />75 8.20 I
<br />5, I i2.51 l
<br />22. r 60,652
<br />8.589,l(r I
<br />9.107,4 l5
<br />3,2.19,493
<br />5.867.e22
<br />14
<br />2015 Suppll,
<br />(Itctail
<br />Sales)
<br />520, ji8.429
<br />i.52,912,e.I'l
<br />88.907,79,1
<br />"l1,0(r8,070
<br />19,98,1,27.1
<br />27.85.5,450
<br />1,5.r2,741
<br />r,9 t1.125
<br />429,3,38
<br />1,481,787
<br />r ,6 t 8,616
<br />0
<br />64, t9 t .9i5
<br />i6.46 t .641
<br />9,928,954
<br />9l l,l87
<br />10.970,5i8
<br />14.6,50.96i
<br />5,479.52-s
<br />27,730,293
<br />2 t,0:0.-127
<br />6.709.9(r(r
<br />0pportunity
<br />Gap/Surplus
<br />2t.524.t40
<br />t29,394,t45
<br />3 I,032,944
<br />56,888,678
<br />(6,332,620)
<br />(t9,523,1t4)
<br />7,461,704
<br />6,677,5t7
<br />I,039,456
<br />5,638,061
<br />555,870
<br />228,317
<br />(7,73s.562)
<br />t 0,887,3 l6
<br />9,368,6 t 0
<br />( 152,986)
<br />(s,837,997)
<br />7,509,689
<br />3,109,636
<br />( 18,622,878)
<br />( t 7,780,834)
<br />(842,044)
<br />Percent
<br />Capturc
<br />96.0%
<br />73.2o/o
<br />74.t%
<br />4t.9%
<br />146.4V;
<br />334.3%
<br />tnQ nol-
<br />t76.7%
<br />37.0%
<br />trn1a11r /Ql1n1t\r r !w-\r!--a \(, r Jrw4 r,,
<br />9, I 69,029 (3,98 I ,44 I )
<br />|,859, I 95 3,168,420
<br />32.t%
<br />223%
<br />29-2%
<br />20.8o/o
<br />74.4%
<br />0.0%
<br />1t3.7%
<br />7'l;0To
<br />st5%
<br />t20.2%
<br />2t3.7%
<br />66.t%
<br />63.8%
<br />304.5o/o
<br />648.9%
<br />114.30/o
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