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green) and "Mainstream Families" (sky blue) each comprtse 9o/o of households. Within each <br />Lifestage category, darker shades represent higher socioeconomic status, while paler shades <br />represent lower income levels. While Ellensburg has a large share of "Striving Singies" <br />households with medium and low socioeconomic status, this can be explained by the proportion <br />of college shrdents that live in the community. <br />Descriptions and predicted characteristics of the most coflrmon segments in Ellensburg are <br />included in Table 4. Columns include Lifestage, segment category, a count of households in the <br />primary trade aroa that fall into each category, as v.ell as predicted household characteristics, <br />which include income, age, composition, housing tenure, educational attainment, employment, <br />andrace. <br />Figure 3: Primary Trade Area PRIZM Ldestuge Segmentation (Source: Nielsen Cluritas, Inc.). <br />s96 s9t <br />r.E*6 <br />I ittnt tEF tt trEc <br />ffi\EUIE ACHIEIEFS <br />: STFlVlt\Ei SllrtB LE5 <br />IACCUfuI ULqTETWESTTH <br />IYOUI,E .qffiUMULqTNE <br />' tulA IHsTHEA lil F$ Ml L|ES <br />! T,ETA IN II.IG FA MI LI E5 <br />T.qF FLU ENT E [NPTll NE5I5 <br />I c0 ilsE F,I/ATtUE SL455trS <br />CAUNSLE FUPTEI <br />STETAIHIHC SEHIOF$ <br />886 <br />ili <br />t6 <br />g6 <br />x5i <br />3196 <br />10