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TABLE OF CONTENTS <br />Introduction.... <br />Background <br />Market Study......... <br />Market Definition.. <br />1.0 <br />1.1 <br />t.2 <br />2.0 <br />2.1 <br />5 <br />J <br />11 <br />2.3 <br />2.4 <br />3.0 <br />3.1 <br />3.2 <br />4.0 <br />4.r <br />4.2 <br />4.3 <br />4.4 <br />5.0 <br />Trade Area Demographics and Market Segmentation <br />Retail Market Analysis <br />Overall Market Observations and Concluslons <br />Physical Assessment <br />Background ............. : <br />Existing Conditions.. <br />Recommendations....... <br />Reinforcing the Center. <br />Expanding Success...... <br />Connecting the Community ........... <br />Enhancing the Visitor Experience . <br />Conclusion <br />6 <br />9 <br />13 <br />2I <br />22 <br />22 <br />5 <br />22 <br />4l <br />26 <br />26 <br />3I <br />35 <br />37