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L <br />2. <br />4. <br />5 <br />8. <br />o <br />Meeting Tourism:2024 Work Outline <br />Website Development <br />a) Maintain and enhance meetings page. <br />Outreach <br />a) Monitor sources for governmental RFPs for meeting facilities. Respond to or facilitate response <br />to appropriatc mccting RFPr. <br />b) Maintain and add to prospect list. <br />c) Connect with and offer information or tours to meeting planners, <br />d) Consider exhibiting at either another targeted conference. <br />e) Host "Road Show" destination dinner. Go to a key meetings market (different from 2023) and <br />host a dinner and destination discussion for meeting planners. Make it fun and on-brand. <br />f) Survey meeting planners who hold events in Ellensburg. Share the results with venues. <br />SocialMedia <br />a) Maintain Linkedln page. <br />b) lnclude welcome post to groups meeting in Ellensburg on general tourism social platforms, <br />Publicity <br />a) Send local press release on economic impact of meetings and on major events booked for the <br />year. <br />Online Venue Sites <br />a) Continue to add content to online meeting venue sites, <br />Publicity <br />a) Seek a story in Northwest Meetings and Events Magazine or other trade publications. <br />b) Leverage story in in all owned channels - social, web, e-newsletter <br />Advertising <br />a) lf booking goals merit it, consider Google Search campaign {Google AdWords) and Linkedln <br />advertising <br />b) lf needed, consider adding regional advertising package in Northwest Meetings and Events <br />E-newsletter <br />a) Producetwice-yearlye-newsletter <br />b) Reach out to advisory group for news - give them space to place their top stories. <br />City cf Ellensburg <br />.tve-rcdr I uuil)il1 JUdLegtL rtdU <br />6 <br />7 <br />2019 54