Laserfiche WebLink
Meeting Tourism: Target Audiences, Messages <br />Primary Audiences <br />r Professional meeting planners <br />- lnternational Live Events Association <br />- MeetingProfessionalslnternational <br />- National Association for Catering and Events <br />- Professional Convention ManagementAssociation <br />r Washington state agencies <br />r Washingtonassociations <br />Washington Society of Association Executives <br />r Executive administrative assistants from larger organizations (public and private) <br />lnternational Association of Administrative Professionals Pacific NW Region <br />r Church, school and special interest organizations <br />Target Markets <br />Target markets for Ellensburg meetings tourism are dependent on drive times. For a one-day meeting, the target <br />market would likely be no more than two hours away. For meetings with overnight stays, this could expand to <br />about four hours. Ellensburg's competition as Washington's central location is Yakima and Wenatchee, both of <br />which have convention centers and are served by airports. lts location advantage is its proximity to Snoqualmie <br />Pass and l-90. <br />Meeting Tourism Key Messages <br />. Ellensburg is close to home, in the center of Washington <br />' Ellensburg offers affordable, interesting meeting spaces <br />r Our community is friendly--our venues are easy to work with <br />r There's always something to do in Ellensburg {from the historic downtown to outdoor adventure). lt's a <br />fun and safe place for meeting participants to relax and enjoy. <br />City oi Ellensburg <br />Fi\re-Year Tourism strategic Plan <br />2019 49