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9129122, 12:22 PM <br />Prior Year Paid <br />Overnight Stay Data <br />Past Methodology * <br />LTAC Clerk Review <br />ln addition to field above, you may upload the evidence to support the prior years' room/night information. <br />You may upload up to three single pages (US Letter), of information. lf you a single multi-page document, only <br />the first three pages will be considered. The following formats, will be accepted: JPG, PDF or TIFF <br />What methodology did you use to calculate the 2019 actual numbers? <br />Direct Count (preferred) <br />lndirect Count <br />Representative Survey <br />I nformal Survey (preferred) <br />Structured Estimate <br />Other <br />What methodology will you use to calculate the upcoming numbers? <br />Direct Count (preferred) <br />lndirect Count <br />Representative Survey <br />I nformal Survey (preferred) <br />Structured Estimate <br />Other <br />Please explain. <br />Utilizing indirect and informal assessment methods we can provide a sample of <br />where visitors are coming from and estimated participation at events. These <br />methods include zip code tracking and direct count. The zip code collection has <br />allowed us to validate that we are attracting visitors from greater than 50 miles in <br />distance. We have also been able to validate that tourist from outside of the State <br />of Washington and even the United States are stopping and exploring Cle Elum. <br />Our direct count methods include conducting walking counts throughout our <br />events. The count occurs approximately every half hour out at locations where <br />events are being held. We also ask retail partners to help keep track by counting <br />shoppers in their businesses. <br />Additionally, we measure our results through google analytics, registration forms, <br />and social media reports on ads placed and engagements. we will also be adding <br />data from our new website which will feature such as our hub for communication <br />starting in2023, we will be adding an informal survey to our marketing materials, <br />asking participants whether they are lodging overnight during their experience at <br />our events. At this time, it is hard to collect data directly from our hotels, this <br />process will allow for a sampling of findings in relation to lodging. <br />2500 character limit <br />Projected <br />Methodology <br />Methodology <br />Narrative * <br />* <br />lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77506/85664?hideHeader=true 14t19