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9129122, 12:22 PM <br />4.2 Promoting Local <br />*bustness <br />LTAC Clerk Review <br />Describe how you will promote lodging establishments, restaurants, and business located in Kittitas County <br />Over the next year, we will be working to with lodging facilities to offer the <br />opportunity to network through social media tools. Encouraging them to tag the <br />Cle Elum Downtown Association will provide more exposure for their lodging and <br />facilities. We are hopeful that this will open a stronger marketing avenue where we <br />can be more reciprocal in marketing their business and in turn having our events <br />marketed. We will also be working towards a favorable option of adding our <br />business directory and tourism information as links on their websites, again giving <br />their guests more resources and reasons to visit and stay overnight in cle Elum. <br />Using online tools will enable us to watch traffic and trends on specific posts and <br />ads. <br />This year alone, our FB post reach has increased by 453%, and our FB post <br />engagement has increased by '168%. our posis are made daily and promote local <br />businesses, lodging, restaurants, and services. During peak covlD restrictions, <br />our association offered social media, online sales, and marketing classes to <br />businesses who were struggling with promoting their business. As a result, more <br />businesses became active in marketing through online platforms. We continue to <br />offer support and help to those who are just entering into the world of social media <br />and ihose who are wanting to increase their skills by using new tools, such as <br />Reels or lnstagram. <br />Through our co-marketing and collaboration with partners we our ability to <br />promote lodging, retail, dining, recreation outlets, museums, and new business <br />entrepreneurial ventures will continue to grow and gain strengths. we have proven <br />that our marketing efforts are impacting all of these areas of interests for tourism. <br />2500 character limit <br />4.3 Host Hotel*ls there a host hotel for your event or grant project? lf yes, list the hotel. <br />No <br />Yes. <br />5l Future Flans <br />Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket <br />sales, event sponsors, and other cost-recovery models. <br />lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77506/85664?hideHeader=true 10t19