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5129122, 12:24 PM <br />Response 3: <br />Measuring Results* <br />LTAC Clerk Review <br />Describe how you will promote your evenVactivityifacility to attract tourists. <br />First, we go to where the tourists already are. For example, we buy ad space in <br />the upper county visitor's guide each year and participate in the Pioneer Days <br />parade and ancillary events. Here in Ellensburg, we participate in the Labor Day <br />parade and will be participating in the Apple Cup parade in 2023. We feel this <br />helps build overall brand awareness. <br />Second, we will take a page out of our "pumpkin playbook" and have a very robust <br />and targeted online ad campaign via Facebook, lnstagram and Pinterest. we'll <br />target specific demographics in zip codes from the Seattle, Bellevue, lssaquah, <br />Snoqualmie Valley, Moses Lake, Yakima and Wenatchee areas. <br />Third, we will piggyback on spring/Easter promotion opportunities such as travel <br />mom blogs, community boards, etc. <br />Finally, we will appealto our existing follower base, showing one more reason to <br />visit the farm and Kittitas County as a whole. <br />2500 character limit <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished? <br />lf-app-16-03.co.kiftitas.wa.us/Forms/form/submission/history/77621186050?hideHeader=true 6114