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9129122, 10:53 AM <br />Response 3: <br />Measuring Results* <br />LTAC Clerk Review <br />Describe how you will promote your evenvactivity/facility to attract tourists. <br />We have already started initial conversations with a local agency to assist in ihe <br />development of a strategic marketing and promotions plan. We intend to focus on <br />PUNCH Projects as a year-round arts and culture destination while highlighting <br />some of our more significant events such as "Barnstorm," our summer concert <br />series, and our workshops. We also want to collaborate with Ellensburg <br />organizations such as Gallery One and the Clymer to promote First Friday in <br />Ellensburg and First Saturdays in Thorp. And as mentioned before, we believe <br />that the "weekend roadtrip" approach and "come for the art, stay for the <br />adventure" is great for editorial promotion. <br />Our markeiing straiegy will be a mix of boosted Facebook and lnstagram ads, <br />radio spots, print ads, and editorial features. Radio spots outside the county will <br />consist of more general promotions, while local radio ads will be shortterm to <br />promote weekly performers and events to attract tourists already in-town. <br />A group of six visitors to PUNCH Projects recently said they were staying ai an <br />AirBnB up the road. When they searched "things to do in Thorp" the only result <br />they got was the Thoip Mill. So we also want to expand our website content to <br />improve SEO and search results when tourists are looking for things to do when <br />planning trips. <br />We currently have an email list with 1303 subscribers to which we send a monthly <br />update. As we work with a professional agency to develop our marketing and <br />promotion strategy, we will be looking to grow our number of subscribers and take <br />full advantage of direct marketing via email to promote events, encourage <br />attendance, and increase overall sales. <br />2500 character limit <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, ol. other events, <br />how is this accomplished? <br />lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77618/85645?hideHeader=true 8t17