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LT-2023-004 COWBOY CROSS
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2023-03-07 10:00 AM - Commissioners' Agenda
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LT-2023-004 COWBOY CROSS
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Last modified
4/13/2023 2:15:39 PM
Creation date
4/13/2023 2:15:04 PM
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Meeting
Date
3/7/2023
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Item
Request to Approve Lodging Tax Contracts LT-2023-002 through LT-2023-021
Order
6
Placement
Consent Agenda
Row ID
100147
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9129122,12:23 PM <br />Response 2.1 * <br />Response 2.2 * <br />Application Questions: Part 2 <br />3l lmpact <br />LTAC Clerk Review <br />Why would tourists travel to Kittitas County to attend your evenUactivity/facility? <br />Many tourism demographics that would describe Ellensburg as a location they <br />would like to travel to have similar interests as the attendees we see at this event. <br />ln the most recent strategic Plan for the city of Ellensburg, we see that the top <br />reasons visitors choose to visit Ellensburg are for events like this, plus similar <br />audience interests such as our unique downtown, music, natural assets like the <br />Yakima River, as well as foodies seeking incredible dining and drinking <br />experiences before and after the show. Part of our strategy around targeting <br />tourists is to set campaigns up to hit these demographics with targeted ads as <br />well. <br />This event combines two extreme sports in the same arena ai the same time at an <br />affordable price of just $25. lt brings the Kittitas county "cowboy culture" in our <br />community, and keeps the excitemeni to visit into late september when tourism <br />rates start to drop annually. <br />our Eventbrite ticket sales for our 2022 event show a 694% of the turnout being <br />from outside of Kittitas County, and we believe that the reason for this interest is <br />that there is truly nothing else like it in the state of washington and beyond. <br />2500 character limit <br />Describe the prior success of your evenUactivity/facility in attraction tourists. <br />The growth of the event has steadily seen an increase since it began. lt has seen <br />tourism growth as attendance, and has doubled in size since. we are still <br />analyzing the data from the 2022 event that just happened on september 17th, <br />2022, but we can confirm that ticket sales have skyrocketed to 2,446. <br />We will have more wins to share during the oral presentation after the execution of <br />our 2022 event on september 17 , 2022, but here are some high points of success. <br />We had a record-breakrng amount of sponsors <br />The beer garden that the Kittitas County Sheriff's Association hosted for the Ryan <br />Thompson memorial, and brought together many local agencies. We had <br />sponsors for the alcohol, and all the money that was made went to a program <br />called, "Cops and Bobbers Fishing Derby". <br />We had a record-breaking amount of vendors <br />It was our best sales year yet <br />2500 character limit <br />lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77532185669?hideHeader=true 6114
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