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9129122, 11 :1 0 AM <br />Response 3: <br />Measuring Results* <br />4.2 Promoting Local <br />Business * <br />LTAC Clerk Review <br />Describe how you will promote your evenuactivity/facility to attract tourists. <br />The event will first be promoted through targeted social media and digital ads in <br />regional areas to promote online awareness and get direct-click traffic to our <br />website for tickets. lt'll be promoted to country music fans, patriots, and families <br />looking for holiday fun. We are continuing to expand our social media targeting to <br />regions outside the Washington border, along Oregon and into ldaho as well. We <br />saw growth in our Western Washington next year as well, so we will be marketing <br />in both the Northwest and Southwest corners of Washington next year. We will <br />build on the relationships with our radio partners from the Columbia Basin, up to <br />Wenatchee, over to Seattle, down to Yakima and the Tri-Cities, and over to <br />Spokane. <br />2500 character limit <br />Describe how you will promote lodging establishments, restaurants, and business located in Kittitas County <br />Our plan is to establish a larger local business partner program to, in turn, <br />promote one another on an even bigger scale this year. The event team is working <br />on ideas currently on which businesses would make great partners in cross- <br />promoting through social media and on-site visitors. Our website has been a <br />wonderfultoolto feature businesses such as hotels, restaurants, bars, and much <br />more where we can help drive event attendee traffic to their small businesses as <br />well during their stay. <br />2500 characler limit <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished? <br />4.'1 Collaboration *Currently, we have valuable partnerships with both community groups, as well as <br />regional and corporate sponsors. Our major sponsors we look to have back for the <br />2023 event include King Beverage (Budweiser)and Legends Casino Hotel. We've <br />also found success in local trade partnerships with fiDD radio, Cherry Creek <br />Media, and the Hampton lnn of Ellensburg to help support our event operations <br />and marketing. Our community partners are valuable as a volunteer effort to help <br />run our event and set special displays. These groups include the Kittitas County <br />Fair Board, Ellensburg Rodeo Posse, Ellensburg Rodeo Royal Court, Rodeo City <br />Roller Girls, National Guard, and Antique Military Vehicles Club. We are also <br />thankful to all our first responder volunteer help that ensures we all have a safe <br />and fun time. This includes Kittitas Valley Fire and Rescue as well as the Kittitas <br />County Sheriffs Department Reserve Program. <br />2500 character limit <br />lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77602185647?hideHeader=true 6t14