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9t29122, 10:54 AM <br />Response 3: <br />Measuring Results* <br />LTAC Clerk Review <br />Describe how you will promote your evenVactivity/facility to attract tourists. <br />1. Our target audience is self- identified arts lovers, cultural tourists, those with a <br />proven propensity to attend art exhibits and events but are not aware of Gallery <br />One. The culturaltourist according to the 2018 Dean Runyan report averages <br />$200/day in spending. <br />2. Our secondary audience is age specific, millennials and those who are part of <br />the creative economy. The creative economy includes those in technology but also <br />graphic designers, writers and other creatives and makers. 73 percent of <br />Millennials "want to engage a destination's arts and cultural assets"-the highest <br />rated activity of importance. This generation is tech savvy and will be targeted <br />through social media and online programming. <br />3. Our tertiary audience is comprised of those that are not traveling for specific <br />arts experiences but do see art as a value added experience. "We love to taste <br />wine and I also heard that there are lots of galleries in Ellensburg." These are <br />cultural tourists that would likely listen to NWPB, attend an arts event with a friend <br />or need a secondary activity while their partner is fly-fishing, hiking or floating the <br />Yakima River. <br />2500 character limit <br />Application Questions: Part 3 <br />4l Gollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished? <br />lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77511l85646?hideHeader=true 5t'15