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9129122, 10:45 AM <br />Response 1: <br />ProjecVEvent <br />Description * <br />Video Link <br />LTAC Clerk Review <br />Valley Musical Theatre (VMT), established in 1999, is at the very heart of live <br />performance in Ellensburg and the Kittitas Valley. Our Summer mainstage <br />production is our largest play in terms of cast and budget, and we focus on <br />bringing in some of the most dynamic and popular Broadway musicals, that will <br />draw audiences not only from Ellensburg and Kittitas County, but from throughout <br />Washington. Our target audiences are those who are interested in live theater and <br />the performing arts. <br />The VMT Board is still in its selection process for the July 2023 musical, and we <br />expect to have the show selection finalized by mid-October. With the recent <br />success of Mamma Mia, we are taking the time to select a show that will build on <br />the energy, enthusiasm, and fiscal success created this year. We had such an <br />amazing response, with so many attendees coming back to catch the show a <br />second or third time that we are exploring options for three weekends instead of <br />two weekends in 2023. We look fonvard to providing more details about the <br />specific production chosen by the committee's November meeting. <br />This event is designed to increase tourism and exposure to performing arts and <br />build connections in our community between businesses and audience members. <br />ln 2022, we initiated an "Experience Partners" program with a few of our local <br />restaurants and with Hotel Windrow. lt included everything from themed pre-fix <br />dinner menus, hotel stays that included tickets to the show, discounts on desserts, <br />and special themed cocktails. The energy around town was palpable and we look <br />forward to expanding this program in 2023. VMT has also cultivated relationships <br />with Central Washington University and several other community theaters, <br />including Wenatchee, Moses Lake, Yakima and Leavenworth for cross-promotion <br />of events. <br />These funds will be used wisely to achieve a successful marketing and advertising <br />campaign and assist with a portion of facility rental fees for the rehearsals and <br />performances, play royalties, health essentials/PPE, and production expenses and <br />rentals from other regional organizations including set pieces, props, costumes, <br />and lighting - without which we could not hold the event. <br />Our intention is to execute this plan through social media marketing such as online <br />Facebook ads, online ads and banner ads on local community and regional <br />websites, print ads, posters and yard signs, video and radio advertisements, and <br />at other VMT and community activities throughout the year. <br />2500 character limit <br />Please provide us link to a brief video summary of you organization's evenVproject. You MUST be present at the <br />Q&A meeting to qualifu for funding. <br />wwrv.youtu be. com/watch?v=xcWq n IoQTGQ <br />lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77087/85583?hideHeader=true 4t19