LT-2023-004-CowboyCross_R - Laserfiche WebLink

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9129122, 12t23 PM Response 1: ProjecUEvent Description * Video Link LTAC Clerk Review We are seeking funds to support the marketing of our event, targeting attendance from 50 miles outside of Kittitas County, specifically from King and Pierce counties, as well as the Yakima Valley. Cowboy Cross is a top level enduro-cross race and bull riding event held annually in the world-famous Ellensburg Rodeo arena during late September. These two events have never been combined before anywhere in the world until they met together with the intro of Cowboy Cross in 2018. Now hosting the event, we have seen it grow exponentially and have seen it become a major tourism pillar and economic driver in Kittitas County. We are seeking marketing funds support to help grow it to its full capacity for the second year, as our lodging tax fund support has enabled us to grow lhe 2022 event on a larger scale. The event features multiple competitions, a beer garden, plus open entries to the Saturday main race event. The Kittitas County Rodeo Arena can fit up to 10,000 seated attendees, and our upward trend of filling those seats displays the potential for this event being one of Kittitas County's largest niche tourism attractions. Hosting an open practice run the night before the event strengthens our impact, our projections are conservatively estimating the stays of Saturday night stays only. This year, we have been able to increase our ticket prices to $25 instead of $20 for the September 17th, 2022 event. We have been able to secure a first-time- ever partner hotel with a room block and discount code for Cowboy Cross attendees, and have deployed our first formal paid marketing campaign on social media that reached over 117,000 targeted users from outside of Kittitas County, driving over 3,500 people to our website to purchase tickets. Our application will assist us in bolstering our current efforts, and refining our event-specific brand through various advertising tactics to audiences we know will want to visit Ellensburg for this one-of-a-kind gathering. Funding from this application will help us continue to invest in the marketing of this event, developing a longterm organic and paid online advertising campaign that can be deployed throughout the year to generate awareness of the event, and drive tourists to a clean, customized website to book their tickets and learn more about staying in Ellensburg. 2500 character limit Please provide us link to a brief video summary of you organization's evenVproject. You MUST be present at the Q&A meeting to qualifu for funding. https : //d rive. g oog le. co m/f i le/d/ 1 6tj mAXbWPd C r8XL02 J CWi H O B On Oj-v KBiview? usp=sharing lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/77532l85669?hideHeader=true 4t14