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a. Maintain, including periodic updates as needed, a public web site that promotes Kittitas <br />County tourism and provides information for visitors, www.centralwashingtonoutdoor.conr (Year <br />Round) <br />b. Manage, maintain and update on a regular basis, social media used for tourism purposes. (Year <br />Round) <br />i. Facebook <br />ii. Instagram <br />iii. YouTube <br />iv. Tik Tok <br />c. Track a multitude of website traflic statistics including, but not limited to users, organic users, <br />top pages, click through rates, and attribution data. (Year Round) <br />d. Create videos to be used on a variety of social networking platforms to educate users of <br />Kittitas County's recreation facilities (Year Round w/Events) <br />3. MarketinglCollateral Material <br />a. Develop and update promotional materials: <br />i. Brochures <br />ii. Maps <br />iii. Visitors guide <br />iv. Video clips <br />v. Photo library <br />b. Distribute County tourism information and collateral material in Kittitas County and in other <br />targeted markets. <br />c. Maintain stock and periodically review the effectiveness of county tourism distribution racks <br />and rack locations. <br />d. Work with strategic partners in the creation of materials that promote local businesses and <br />events. <br />4. Marketing and Advertising <br />a. Administer and oversee County tourism promotion effo*s to prornote the County's events, <br />attractions, facilities, and destination downtown, including