LT-2022-021-EDE - Laserfiche WebLink

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Response 2.1 * Response 2.2* Application Questions : P arl 2 Why would torirists travel lo Kiltitas CoUnty to attend your evenllactivilyllacility" EDE is working to become a statewide draw for dances and audience members alike through the prdsentation of high-quality, family-friendly, affordable productions, in addition to premiunr dance instruction. The goal with our productions is twofold 1) to provide an unparalleled opportunity for our local dance community to perform in live shows to large audiences 2) to bring audiences from around the region to apprectate an support the dance arts in Ellensburg while experiencing amazing entertainment. Longer term goals of EDE include creating opportunities for dance competitions to be located in Ellensburg and create an even larger audience and appreciation for dance. For the 2022 season, EDE will create marketing materials and a reach that we have never attempted before. We know that we attract tourism audiences from outside the region to attend The Nutcracker and we want to do the same for our spring shows. EDE will work with a marketing consultant to identify audiences to target and create a professional image for our company. We have incredible facilities in Ellensburg that can support large audiences and the partnership with CWU will allow us to capitalize on that as well. 2500 character li$ii Des.iribe the prior sriccess of yoLlr evenllaciivilyifacility ir altractiorl iourists. We were unable to produce a show during 2021 due to limits on gathering and an inability to secure venues due to covid. We have attached nurnbers from CWU, who sells tickets for The Nutcracker. These historic numbers show an audience attending from a broad spectrum of the region. ln 2018. of the 500 ticket purchases who bought online (there are substantial ticket purchases at the door who are not tracked for address), about 40% are from more than 50 miles away. Those number reflect a very small - to negligible - amount of advertising anywhere outside of Ellensburg. 2500 character limii 3l lmpact Response 3: Measuring Results* Desc.ibe how you erifi ptomote yoUr evenl/aclivilylfacility lo altract tourisls. EDE will work the Encore Media group io publish our 2022 season and target niche performance publications in the Seattle area. We will also work with the WA State Arts Alliance and other statewide arts organizations to promoie our season. Locally, EDE will work with the Chamber of Commerce io use social media, print media, and radio to highlight our show and profile our dancers. The draw of professional dancers will easily attract a broader audience and our past products show that clearly. Additionally, the collaboration agreement with CWU allows some productions to be included in the CWU Theater Season and therefore included in all CWU mailings and advertising, as well as the CWU website. Tickets for these shows are sold through the CWU ticket offrce and plans are in the works to allow the Kittitas County Visiior Center as a ticketing location as well. 2500 charaoler linrit