LT-2022-020-KCHS - Laserfiche WebLink

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Response 3: Measuring Results* Describe horv you vr'ill protriole your eveItlaclivliy/'facility to attract lourists. Since there are a number of current indoor restrictions, our Museum would like to encourage individuals to discover and explore local history. and local businesses, in a new and exciting way that will make the organization accessible to everyone. By producing videos that utilize clues featunng aspects of local history and items from the museum collection. it enables a level of accessibility for those who wish to examine and study Kittitas County history as well as making it tangible to place and time within Kittitas County iiself. This also will enable individuals to become exposed to a business they may be unfamiliar with, and hopefully spend money at that location. Through the creation of videos. and their promotion and housing on the website, information about the Museum, Kittitas County history, and regional information will be able to be shared with anyone interested. lnformation about people, places, events, activities. and items in the Museum collection (whether on view or not) will be able to be shared with everyone - and connected to a location in the community. as well as the history of a business or location. Ultimately, the goal is to entice individuals to explore Kittitas County and its history, businesses, and organizations through a utilization of the resources housed in the museum and to become engaged with the Museum's planned business partners. Messaging about staying overnight, visiting these locations, and special events will be conveyed through the newsletters and online adverlising- The website will be available to anyone interested, as well as the videos through social media, and online advertising itself would be targeted toward specific interests in the western United States. We will measure our success through tracking sign-ups and open-raie of the newsletter. the views of the videos, Google Analytics and tracking of the website and respective social media insights and tracking. We will also track onsite visitation through our Attendance Log, which we compare to the previous years to identify trends and adjust our advertising campaign accordingly. We will also request any business partner to track those specifically visiting for our event as a condition of participation. 25{10 ch:rrarlrir linlil Application Questions: Part 3 4l Collaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?