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Future Plans*From 2015-2020. WSSSM's annual advertising budget was very limited and was <br />comprised mostly of freeway exit signage. large museum logo signage on route g06, <br />and other flag signage stationed directly in front of the museum. We invested in a <br />professional booth to take to events (Warren Miller, Ski Bonkers, others) and in <br />giveaways for visitors including pens, stickers. notecards, gift tags. and more. We <br />also spent time (biri not a lot of money) revamping our website and expanding our <br />social media presence. We would use flyers, emajl e-blasts and mailed postcards (to <br />our own list) io promote our events. We also relied heavily on our partners and <br />social media to pronlote the museum and our events. <br />ln 2421 , with the help of Lodging Tax Funds. we were able to add targeted paid print <br />and online advertising to the mix and saw great success in visitolrunrbers going <br />back to pre-pandemic levels in the summer at 2021 as a result. <br />With the potential of 2022 Lodging Tax Funds, we are exciied to continue that paid <br />print and online advertising and to potentjally ad in OTT streamed video advertisrng <br />and some ielevision advertising as well. <br />As WSSSM does not charge admission or a fee for events. our ability to earn <br />revenue outside of fundraising is limited to the gift shop saies. <br />Advedising = more awareness of the museum and our events = more visitors = <br />more suppoders = r-nore sales, etc. <br />The Lodging Tax funds aie crucial part of our tourism marketing strategy for this <br />young non-profit facility. <br />25O0.lraracter linilt <br />Application Questions. Parl 4 <br />6l Additional lnformation <br />Provide any additional informadon which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism.