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Methodology <br />Narrative * <br />Application Questions: Part 5 <br />Please explajn. <br />Prior Year Paid Overnight Stay Data <br />Overnight siays for the 2019 production of Music Man, were calculated based upon <br />20% of total event attendees (240 individuals) traveling over 50 miles (response <br />2.2), and by using spending and accommodation tables and 2017 data from Dean <br />Runyan Report: <br />Day visitors (35%): 84 x $45lperson = $3,780 <br />Overnight (30%) (Hotel/Motel): 72 x $187/person = $13,464 <br />Overnight (35%) (Private Home). 84 x $S7lperson per trip = $4,788 <br />Of those staying in hotel/motel accommodations. the average party size is 2.5 <br />people. and they stay an average of 1.6 nights. 72 people / 2.5 = 28.8 x 1.6 nights = <br />46 paid lodging room nights <br />FUTURE METHODOLOGY <br />We utilize a new trcketing plalform for all of our productions that includes reporting of <br />tickets purchased by zipcode. While we recognize that some local attendees will <br />purchase tickels on behalf of oulof-town family and friends, this report allows us to <br />get a much more accurate idea of the number of attendees coming from cities that <br />are 50+ miles away. <br />We will supplement this information with an audience survey form inserted into each <br />playbill and collected at performances. This survey will ask questions to help us <br />better track where attendees are from and whether or not they stayed in a motel or <br />with friends/family. <br />Offering a contesVprizes for returned surveys <br />Ticket information <br />Google and website Analytics and Tracking <br />Social Media Campaigns and Ads <br />Coordinate with local restaurants, shops or hotels to set up specials <br />2500 character l[ni! <br />8l Funding <br />Does your organization have, or have you applied for, grant funding from other sources? lf not, why not? lf yes, please list <br />the funding you have for the project. including any volunteer and in-kihd sources in Question 9l Project Budget <br />Overview. <br />Funding sources and amounts which have not yet been secured will be listed separately, in the field(s) directly below. <br />Finally, what changes would occur if the project couldn't be funded? <br />Other Funding*Does youl org.lnizalio[ havc. or have you applied for f|nding from other sources? <br />g, Yes '. No <br />Funding for which you have applied but noi yet secured <br />Funding Source <br />Business Sponsorship - Costumes <br />Business Sponsorship - Performance Night <br />Business Sponsorship - Premier sponsor <br />Amount <br />$ 1,000.00 <br />$ 2,000.00 <br />$ 5,000.00