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Response 3: <br />Measuring Results* <br />Describe holv you lvill prornole your evenUactivityrfacilily to altraci lourisls. <br />Target Facebook and social media ads to the greater Central Washirrgton region <br />Work collaboratively with other comnrunity / semiprofessional theaters in the region <br />to promote the event <br />Advertise the event regionally (with a focus on Chelan, Yakima. Grant and King <br />Counties) at appropriate venues (which may include online community boards, radio <br />ads, displays at events or venues, or othelnarketing opportunities as appropriate). <br />Link to the County Tourism Website <br />Link to the Chamber of Commerce & purchase an ad banner on the chamber <br />website <br />Add event to the local 2022 visitors guide <br />Use branding logo. fonts and credit the suppod received on our website, Facebook <br />page, etc. <br />Link to couniy accommodatrons <br />Develop "packages" with local businesses - i.e- restaurants. hotels for "dinner and a <br />play" or a "weekend stay and play" to encourage more overnight guesis. <br />2500 cnar.rLrte. limii <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished? <br />4.1 Collaboration*We work collaboratively within the Laughing Horse Arts Foundation with other <br />entities such as Central Washington University, local school districts, and other <br />con]munity and semiprofessional theaters in the area to promote the goal of <br />producing musical theater events. For instance. in past productions we have <br />borrowed set and costume pieces frorn other community theaters in Wenatchee and <br />Leavenworth, and jn turn have rented our props/sets/costumes out io other theaters. <br />We work with and continue to develop our relatronship with CWU's Music, Theater <br />and Film departments, and the Ellensburg School District: many faculty members <br />have donated their trtne and efforts behind the scenes and performed in our shows. <br />Laughing Horse Ads Foundation has several sub-organizations, in Ellensburg and <br />Cle Elum, and we cross-promote activities and events, and even collaborate for <br />resources if needed for a production- All of our actors/performers volunteer their time <br />to rehearse and perform lhe shows. as well as backstage crew. set builders, <br />cosiumers. and hair/makeup helpers who volunteer their time to make sure the show <br />looks and runs smoothly. <br />One of the results with the pandemic is that we had to find alternative theairical <br />venues in our comnrunity. The two main theatres available in Ellensburg are located <br />in public buildings. which were closed for the majority of the last year and a half. <br />One of our proud successes is that we created new partnerships with local <br />businesses and local organizations including ihe Clymer Museum and Foundation. <br />and Hotel Windrow to utilize non-traditional spaces and ballrooms for theatrical <br />performances. We look forurard to continuing these partnerships. <br />25{.l0 rharacter linlil