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LT-2022-013-Cle Elum DTA-Arts
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01. January
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2022-01-18 10:00 AM - Commissioners' Agenda
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LT-2022-013-Cle Elum DTA-Arts
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Last modified
1/17/2023 10:46:39 AM
Creation date
1/17/2023 10:45:12 AM
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Meeting
Date
1/18/2022
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Item
Request to Approve Lodging Tax Contracts LT-2022-001 through LT-2022-024
Order
7
Placement
Consent Agenda
Row ID
85266
Type
Contract
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Projected <br />Methodology* <br />Methodology <br />Narrative* <br />Past Methodology*VVhat methodology did you use lo calculale lhe 20'1 I aclual nuntbers? <br />ir. Direci Count (preferred) <br />I, lndirect Count <br />Representative Survey <br />v lnformal Survey (preferred) <br />, Structured Estimaie <br />Other <br />Urral rnethodology will you use to calculale the upcoming nullbers? <br />c, Direct Count (preferred) <br />t lndirect Count <br />Representative Survey <br />,: lnformal Survey (prefened) <br />Structured Estimate <br />. Other <br />Please explain. <br />We use multiple methods of calculating participants and where they are traveling <br />from. These methods include zip code tracking, direct counts, and informal surveys <br />This past year we added a zip code tool to our event cards which has allowed us to <br />track a percentage of travelers attending evenis and activities. This method has <br />allowed us to validate that our events are attracting visitors frorn greater than 50 <br />miles in distance- We have also been able to validate that tourists from outside of <br />the Siate of Washington and even ihe United States are stopping and exploring Cle <br />Elum. <br />Our direci count methods include conducting walking counts throughoui our events. <br />This is occurring at least every half hour out at locaiions where events are being <br />held. We also ask retail partners to help keep track by counting shoppers in their <br />businesses. <br />Additionally, we measure our results through Google analytics, registration forms, <br />and social media reports on ads placed and engagements. We will also be adding <br />data from our new website which will feature as our hub for communication. <br />Starting in 2A22. we will be adding an informal survey to our marketing materials, <br />asking participants whether they are lodging overnight during their experience at our <br />events. At this time, it is hard to collect data directly from our hotels. this process will <br />allow for a sarnpling of findings in relation to lodging. <br />2500 character linit <br />Application Questions: Part 5 <br />8l Funding <br />Does your organization have, or have you applied for, grant funding from other sources? lf not, why not? lf yes, please list <br />the funding you have for the project, including any volunteer and in-kind sources in Question 9l Project Budget <br />Overview. <br />Funding sources and amounts which have not yet been secured will be listed separately, in the field(s) directly below. <br />Finally, what changes would occur if the project couldn't be funded? <br />Other Funding*Does yotrr arllanization have, or have yoLl applied for lundinq frofi olher sources? <br />qYes ',No <br />Funding for which you have applied but not yet secured
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