LT-2022-005-Gallery One - Laserfiche WebLink

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Methodology Narrative * Application Questions: Part 5 Plezrse explain. 1. We add up each visit (taken at the front desk) to the gallery, our events, our classes. h 2A20 we are projecting a total of 9,838 visits, a drastic reduction due to COVID-19. For 2O22 we are optimistically hoping to double those numbers with a "return to normal" with First Friday attendance, in person events, and the addition of the studio tours. Projected 2022 altendance is 1 8,000. 2. We review our Facebook demographics and Google analytics to understand where our visitors are from. 3- We review our membership and mailing list and see where they are from 4. We review a sample survey from the front desk that asks where visitors are from for the month of Septerr-rber. 5. We compare the percentages of those from inside the county, out of the county. and out of lhe state. See atlachment. 6. We detennine an average percentage of those from out of the state and out of the county and apply that to the overall number of visits. Out of state average of all numbers is g% plus out of county average is 29% totalling 38% out of Kittitas County. 7. We multiply our projection of visits by these numbers. Our projection for 2022 is 18,000 x .09= 162 Out of staie visitors '1 8000 x .29 = 5220 out of county visitors totalling 5382 8. We make a modest assumplion that 1 out of 30 of these 5382 visitors (out of state plus out of county) will pay for lodging for 1.5 nights average. (270 overnight stays) We have been using the same methodology since 2014 Case study: Visiting Wenatchee adist Natalie Dotzauer stayed the night with her family for one night to install the exhibit. one week later, they siayed two nights at the Hotel Windrow for the First Friday weekend. Their family from Tacoma drove over and also stayed at the Wrndrow for one night. One visiting artisi resulted in four known overnight paid stays. 2500 characle. litrril 8l Funding Does your organization have, or have you applied for, grant funding from other sources? lf not, why not? lf yes, please list the funding you have for the project. including any volunteer and in-kind sources in Question 9l Project Budget Overview. Funding sources and amounts which have not yei been secured will be listed separately, in the field(s) directly below. Finally. what changes would occur if the project couldn't be funded? Other Funding *Does yolrr organizalion have. or have you applie.l for fulrdisg froilt "liter sources? o Yes No Funding for which you have applied but not yet secured Funding Source Ellensburg Arts Commission Amount $ 2,500.00