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Response 3: <br />Measuring Results* <br />Describe how you will p.omole your evelrl,/activilyifacility lo attract tourists. <br />We will utilize social media, marketing to arts lovers with other arts organizations <br />and publications, and radio advertising to promote our events, exhibits, overall <br />brand, classes, and gift shop and invite artists from around the region who will draw <br />their spheres of influence and fans. <br />Our target audiences include self- identified arts lovers and cultural tourists. those <br />with a proven propensity to attend art exhibits and evenis but are not aware of <br />Gallery One. "l didn't know that there was an arts center in Ellensburg too, we <br />should go check out their studio tours!" The cultural tourist according to the 2018 <br />Dean Runyan report averages $200/day in spending. This audience we will market <br />to through spheres of influence with exhibiting artisis as well as marketing with other <br />cultural organizations and publicaiions. <br />Our tertiary audience is comprised of those thai are not traveling for specific arts <br />experiences but do see art as a value added experience. "We love to iaste wine and <br />lalso heard thatthere are lots of galleries in Ellensburg." These are cultural tourists <br />that would likely listen to NWPB, aitend an arts event with a friend or need a <br />secondary activity while their partner is flyJishing, hiking or floating the Yakima <br />River. <br />Our programming will complement the Chamber's get outside marketing theme by <br />placing artists and experiences outside, ai Farmer's Markets, the Fairgrounds and <br />producing a Studio Tour with a focus on outdoor art. <br />Our internal marketing efforts include, postcard distribution to an average 700 <br />monthly, newsletter distribution quarterly, our social media channels (YouTube, <br />Facebook, lnstagram) and our email newsletter with 3.429 subscribers and a 21o/o <br />open rate (higher than industry standard) in addition to local advertising. <br />2500 chararter linril <br />Application Questions. Part 3 <br />4l Collaboration <br />lfyour organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?