LT-2022-005-Gallery One - Laserfiche WebLink

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Marketing support to advise on marketing content and activities Paid marketing with cultural organizations, publications and radio advertising 2l Supporting Kitiitas County as a tourism destination 1. Away from their place of residence or busrness and staying overnight in paid accommodations: 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1 *V,,fiy would tourisls lravel io Kiililr:s Courrty io altend yorir eventlactiviiyilacilily? Gallery One is one of very few organizations in the state to offer the combination of arts experiences that we do. Our exhibits feature nationally acclaimed artists alongside emerging and regional artists. Our events are centered around art and engagement and are fun ways to meet people and experience art. These events range from adist receptions and talks, studio tours. to classes for all skill levels. Additionally, our exhibit space and regionally focused gift shop is open six days a week, including Sundays for visitors to enjoy. Despite reduced attendance Gallery One has been a consistent tourist attractiorr. From the Chamber of Commerce (2019)- Nearly 37 percent visited fKittitas County] for an event with an additional 5 percent visiting for art and history specifically. and in ranking the vacation-worthy features of Ellensburg, respondents ranked visiting shops, museums and galleries in historic downtown were at ihe top of their list. In 2021 ,23,513 visitors clicked museums and galleries on the Chamber Tourism page. On MyEllensburg.com, they had a 39.96% increase in users on ourMuseums and Galleries page in 2020, showing traveler interest in this sector now more than ever. Over the years we have learned about the impact of the cultural tourist (as per the Dean Runyan report's average of 9200/ day in spending) and we seek to be a draw to that market segment. The cultural lourist typically spends more and stays longer ihan other type of U.S. traveler. The U.S. cultural traveler spends 60 percent more. approximately $'1 ,319 per trip compared with $820 for domestic leisure travelers. The cultural traveler also takes more trips ihan general U.S. travelers: 3.6 vs. 3.4 trips annually - Americans for the Arts 73 percent of Millennials "want to engage a destination's ads and cultural assets"- the highest rated activity of importance. Cultural interesls also rate high in importance for Baby Boomers (64.8 percent) and Gen Xers (67.8 percent). More than two thirds of all Millennials also rated "authenticity" in experiences as extremely important. Racially diverse and technologically savvy. the Millennial generation (born 1977-1994) - Americans for the Arts According to the Travel lndustry Association of America, roughly eighty percent of the 150,000.000+ adults who travel more than fifty miles frorr, their homes can be considered "cultural tourists." Thirty percent of adults staie that specific ads or a cultural or heritage event influence. 2500 .iharacte. linrit