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4.2 Promoting Local <br />Business * <br />4.3 Host Hotel* <br />l.iesc.llli: ilo\'1 y.u \'/il, grcinDlc lodgrir.j esl:rirIsiIIenis iesi6(irailis. n.{j hristness krcztied ;n (illltas a,cilntv <br />This year alone. our FB post reach has rncreased by 453ok, and our FB post <br />engagenlent has increased by 168%. Ourposis are made daily and promote local <br />businesses, lodging, restaurants, and services. |n2020. during peak COVID <br />restrictior-rs. our associatjon offered social medra, online sales. ancJ marketing <br />classes to businesses who were struggling wiih prornoting their business. As a <br />result, more businesses became active in marketing through online platforms. We <br />continue to offer supporl and help to those who are just entering into the worlcl of <br />social media and those who are wanting to increase their skills by using new tools. <br />such as Reels or lnstagrarn. We also launched a YouTube channel which at this time <br />features 10 businesses. This popular channel continues to gain interestfrom a wide <br />audience. and it is a channel rirre using to increase "spotlioht" videos in 2022" <br />At the time of this application, our association is in the process of developrng a new <br />website, one thatwill provide multipie options for visitors, businesses. and the <br />cot"nrnunity at large to access information on local businesses. A direct link to their <br />business website and a google map will a{low the viewer to find and locate <br />businesses. The website lras the potenlial to host an online marketplace for local <br />businesses (retail and lodging). <br />Through our comarketing and collaboration with partners we can ilnk information {or <br />greater marketing opportunities. Like a building a highway or traveling along l-g0. <br />today's social rnedia platforms allow us to iink with each other and to provide a travel <br />map of places and destinations to visit, We've adopted this view and we are worklng <br />to identify the best way to connect the links and to pronrote Cle Elum. <br />2 l, rJ{ ) ai.. "i a ai e f lfi j:1. <br />ls thi:r.j G ircil h.l,ll ior your ?venl.rt Cr:}ri ijtrjeal'/ li yes liii tilr: lroicl <br />.No <br />Yes. <br />5l Future Pfians <br />Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ficket sales, <br />ev€nt sponsors, and other cost-recovery modeis. <br />Future Plans*We have several cost recovery models in place. sorne of which are allowing for a <br />greater match in the evenis and marl<eting that can provide. For example. the Cle <br />Elum Downtown Association has begun developing more opportunitres for business <br />sponsorships. As our communtiy grows, we are seeing more corporate businesses, <br />banking instriutions, and others who are wanling to be recognized as community <br />padners and sponsors. Our sponsorship opportunities have noi only grown in the <br />nunrber of sponsors. but also at the sponsorship level. <br />This year we will be launching a new "Padnership" donor progratx. The inient is to <br />encourage busirresses. organizations, corporations. and individuals to support therr <br />association through differeni partnership donor levels. <br />With the success of an increase in the Main Street Tax lncentive Program. our <br />association will be able to obiain additional B&O tax doliars from businesses who <br />are interested in donating and receiving a tax incentive credit. A portion of this <br />increase will be added to the Promotion's Conrmittee budget for marketing and <br />events- <br />Through our collaboration with our pafiners, we are able to joinfly fund activities and <br />events. which also reduces costs for all partners and gives everyone the ability to <br />work snrailer, with reduced individual expenses arrd obtain greater success in our <br />efforts io market and execuie events. <br />2500 characlr-,t lirnii