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Response 2.2*
<br />Application Questions. Part 2
<br />3l lmpact
<br />Response 3:
<br />Measuring Results*
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<br />Over tlre past I years, ll:e Cle Eium RoLjnduD has seen an in,:rease In notori(]iv and
<br />altendance. The Rotrndun has gro,tri irom an a.ratedr rodeo with 100 spectalors to
<br />a PRCATWPRA professional rodeo weekerrd event that attracts thousands cf
<br />spectaiors. veqdors. acnteslants. and voii:nteers.
<br />Itt 202'1 attendance was tracked l)y dired count, Earcodec, tickets wete solcl and zip
<br />codes for pt:rchasers were lecorded at the ltnre of sale. Trckets rvere scanned at il-re
<br />seating entry gate. Addilronally. we collected accornmodation inforrnation by dir-^ct
<br />ask ,ruilh regsrds to overnight slay and accontmodaiions inforrnation as Ki[rtas
<br />resrdenl inforrnation, ACditicnally. contestants. vet.tdots, ancl volLtnteers were asHecl
<br />lo provide horne zip code and ovelrright accorrnrcdaiiorr jniorrnation duiing ihe
<br />regisuation p.ocess.
<br />ln 2021 we had 2039 ovetall atlendance. 1303 rvere frcnr outsrde of K,tt;tas Coirnt!,.
<br />236 were irorr orrtside rhe state or coilntry I070 paid for overniqht loderrrq
<br />(hotelimotel. RV or rracatlon rentalJ based on inlormat:on provided tn diiecl ask
<br />dLirng ticket purcl:ase o. aegistration as 6 conteslani volunteei or vendor Using the
<br />2.5 people per paid lodging Dight lorfiula fas provrded by lhe chamDer) maant thal
<br />ihere ituere appro:x 508 paid nrghls.
<br />Cl*atly lhe Roirr.rdup br'ings vrestern lrrurtsts io Cle ilurl and nelps lhent 1.._r dtscover
<br />the allure of the shcps. resiailranrs, ai'ld fecreation in Kitfiias Caunty.
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<br />The Cle Elum Rounclup vyrll utili:e marii=ting slrategles !n nrui:iple rrreCilrns to
<br />prornlrle our event ancj aiitact tourists lo Kittitas County.
<br />Out target DUdience will be individuals and farniiies i,vho have an intef.sl :n rodeo
<br />westarir spurts &ilr lifestyle and enjoy the grea: oritci,Jors.
<br />We wili utilize branded nlarl(eting in social nredia such as Facebook targeted ads,
<br />lrtslagran:, Googte AdWords. and influencer campaigns. Dfiving trai{ic lo oLlr wel)site
<br />for connection \,vith tickets, accornurocjations. iotrrisrn. sponsor 0romo, links, alcj
<br />s3les. We will use digiiai rnarl<eiing Key Perfcr-n-rance lndlcators iKPl) to ineasure
<br />the efflcacy of our tactics to clpi'mlze and impro!,e tne results throughout the
<br />n:arlieting campaign.
<br />Relational digital an$ print nlarketing in parlnersnip vrith our sanctioning borjy,
<br />coirtractors, sponsors, ald vendors. Agreenrer:t fo| social media and web prontoiion
<br />to dnve their foilowers and fans to rlur websile, media, and event.
<br />We will uiilize in-person markeilng and promolion with the Roundup eueen
<br />ambassador who travels throughout the pacific northr,vest promoirng lhe Rourrdup
<br />and our comr,-runity Our rcyalty averages 4,000l- tlt:les of travel eacl] year and
<br />hands cui several hundred posteirphoto cards that ccntain branding 3nd evenl
<br />informairon.
<br />Additionally, we yrill utilize raoic gdvertising, d,rect mail. posters, and other print
<br />publications lhat will ccntain discount codes tc drive busitress lo our websile fiom
<br />outside ol Kittitas coLrnty.
<br />We vurll aulust our.ampaigil to ulllize stra:eEies with the greatesl success rn cirivtng
<br />trcket sales and tourrsnr f0r our event.
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