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. SmallAgency, 5 visits <br />' Medium Agency, 10 visits. Large Agency, 15 visits <br />Professional Prevention P_artners (Safe Kids, Power Squadron, USCG Auxiliary, etc.): <br />Engaging partners can multiply the effectiveness of a marine law enforcement progrtm's ' <br />effectiveness by increasing its area of influence and leveraging the resources dt pirtners. <br />Partnering activities include meetings, conference calls, event participation, and ictualon-water <br />time. Agencies should.report the hours spent working with Prevention partners conducting RBS <br />activities in their jurisdictions as well as meetings, conference calls etc.. SmallAgency, t hour <br />' Medium Agency, 3 hours. Large Agency, 5 hours <br />Media Gontacts: Agencies shouid distribute recreational boating safety content through their own social <br />media channels, social media channels of their partners, or the news media. <br />Owned Media: This is the number of hours spent on this activity and the number of posts orarticles distributed through communication channels that are owned and manageO Ui ttre agency, <br />like the ggency website, social media channels (Facebook, Twitter), newsletteri, etc.. SmallAgency,4 hours. Medium Agency, I hours. Large Agency, 16 hours <br />Earned Media: This is the number of hours spent on this activity and the number of articles <br />broadcast through media channels that are not managed by the agency. Examples include <br />stories in the newspaper, radio, television. Agencies should also countihe number of recreational <br />boating safety posts on the social media channels of partner organizations when the agency canshow that the posts are the result of its interaction with that part-ner.. SmallAgency, 4 hours. Medium Agency, I hours. Large Agency, 16 hours <br />laTpgigns; Operation D1y !!ater, Spring Aboard, Nationalsafe Boating Week, and SafePaddling Week See the SOAR web form for reporting requirements, and gdab for all agencies <br />reg-ardless of size is participation in these campaigns. The State Parks Recleational Boaling <br />Safety Communication staff will distribute content to all agencies for each of the campaignsl <br />making participation quick and simple. These campaignsian have a powerfut impaci if i;1 <br />agencies participate. <br />a <br />a <br />a <br />a <br />I <br />The 9E9l?$on-Dryi /ater campaign is a national campaign focused on the deterrence of <br />boating under the influence. Participation in this campaign is mandatory for all agencies <br />that receive a federal.assistance grant. lt is a combination of emphasis patrols aid media <br />the weekend before the Fourth of July. <br />The Sprinq Ahoard campaion is a nationatcampaign designed to encourage all boaters to <br />take a recreational boating safety class. lt occurs in late March. <br />Wisa.nationallyobservedweekfocusedonencouragingallboaters to wear their lifejackets. ln addition to media posts, agencies "r" encouiad"U to <br />Page 19 oI 24Updated 101292020