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• CenterFuse should continue their active role in <br />coordinating and scheduling meetings with project - <br />critical partners. Outsiders to Ellensburg find great <br />value in this. <br />• Planning Commission meeting notes and active <br />development and permits are used to evaluate a city's <br />friendliness to business and development. <br />HOW TO ENHANCE THE CUSTOMER EXPERIENCE <br />Developers + real estate groups follow a four -step process when identifying locations. CenterFuse should <br />prioritize activities around the following four steps to improve Ellensburg consideration: <br />• Having properties that meet site selection criteria. <br />• Enabling property identification. <br />• Developing perception of business friendliness. <br />• Supporting property viability exploration. <br />RECOMMENDED PRIORITY ACTIONS <br />As I move through the development process, I <br />look for the ease of development. The pathway to <br />development. Mostly the ability for thatgiven <br />jurisdiction to move the entitlementprocess swiftly <br />and effdently. [I gauge it] through prior <br />experience, hearsay, just as it' happening. " <br />As an organization with limited resources, CenterFuse prioritizes which activities to tackle as it relates to <br />improving customer service for those involved in connecting a client with a community to start or grow a <br />business. Activities that address immediate developer or real estate group needs are indicated below <br />Activi Rational <br />1 Create Developer / Real Estate Group Developers need and want this today. Building the FAQs <br />FAQs addresses a current need and sets CenterFuse up with the <br />materials it will need for any website updates. <br />2 Build Out Ellensburg Economic Groups considering Ellensburg want insight into what makes <br />Development Data it an attractive location for businesses. This includes permit <br />volume, developments in -progress, and other vital economic <br />data. Creating this content addresses these questions while <br />giving CenterFuse additional information it will need for <br />future site updates. <br />3 Collect Countywide Workforce Workforce data is a much -requested demographic datapoint. <br />Data Having the data in -hand will ensure questions can be quickly <br />and accurately answered. While city -specific data is preferred, <br />county -level data is a good starting point. <br />4 Gather Initial List of Active This will serve two benefits. It will help populate a future <br />Listings section on the website where parties can go to learn about <br />existing properties for sale or lease. Secondly, it will start <br />conditioning local property owners to expect future outreaches <br />about their properties. <br />5 Update CenterFuse Website The website is a valuable resource that developers and real <br />estate groups actively visit to learn about a specific city and <br />potential properties. Updating the site with the above- <br />mentioned information will provide key influencers with a <br />one-stop shop to answer their initial questions <br />6 Build Developer / Real Estate Be ready to announce positive economic development news <br />Group Email Database & Email (e.g. land use updates, new developments breaking ground) <br />Templates when it happens. Build out the contact database and email <br />templates so that information can be widely shared with ease <br />7 Plan & Execute Quarterly Ongoing outreach to property owners is needed to keep site <br />Property Owner Outreach listings current. This can be a lower priority item as listings will <br />likely not change with great frequency. <br />Ellensburg Business Development�� C E N T E R F U S E 1115 E 4th Avenue. Suite 218 ® 509.962.7146 . ellensbur9centeduse@gmail.coi <br />Ellensburg, WA 98926 0 509.607.7560 . ellensburacentertuse.com <br />