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Recruiting is CenterFuse's niche. This is what we do best and a primary way we support <br />a 'vibrant and prosperous economy' in Ellensburg. Efforts to bring businesses to <br />Ellensburg include <br />1. Active local engagement: CenterFuse actively welcomes inquiring businesses <br />and presents Ellensburg to them, highlighting business -friendly aspects of our <br />community <br />2. External outreach: CenterFuse identifies businesses or business sectors and <br />then targets them with direct outreach. <br />GOAL 2: Continue to improve and evolve our organization's structure and alignment to <br />ensure the long-term sustainability of CenterFuse and the efficient execution of our <br />mission. <br />Since its inception, CenterFuse's organizational operations have appeared in various <br />forms — fully supported staff to professional services contract to city part-time staff to <br />part-time CenterFuse staff — all the while overseen by a volunteer board. <br />The organizational construct has remained the same — a non-profit (501 c6) public <br />development authority. An examination of various organizational models with respect to <br />our mission, vision, values, and strategy would help inform which is the best 'fit' for <br />CenterFuse moving forward. <br />A thorough review of staffing needs, now and in the future, as well as examining the <br />diversity, skill set, and network of each board member will occur alongside the <br />organizational review. <br />GOAL 3: Develop marketing content and materials that clearly articulate the mission <br />and vision of CenterFuse and that highlight the benefits of doing business in Ellensburg. <br />This is key and critical to CenterFuse's ability to present a compelling story to <br />prospective businesses as well as communications with our stakeholders, and <br />community partners who all have a vested interest in our success. As articulated in the <br />CenterFuse Marketing Plan (April 2021) we have key messaging topics and <br />communications channels for each of our target audiences. Now is the time to fully <br />implement the marketing plan. <br />GOAL 4: Facilitate connections and discussions between public and private <br />stakeholders that spark economic growth and reduce barriers to investment and <br />development in Ellensburg. <br />CenterFuse is well positioned to identify existing impediments to economic progress in <br />our community and we will continue to advocate for infrastructure, funding, processes, <br />and organizations that contribute to broad-based prosperity. <br />0111IM11q 7 <br />Kittitas County and the City of Ellensburg co -funded the 2022 update of the 2009 Kittitas <br />County TIP Strategies Economic Development Strategy and Action Plan. A kick-off <br />meeting, creation of a steering committee and other work connected with the study <br />