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through existing marketing campaigns and outreach channels. Specific promotional tactics will <br />include, but are not limited to: <br />o Influencer marketing to encourage downloads and usage of the appo Content marketing on both stateofWAtourism.com and external sites relevant to SWT <br />target audiences <br />o Social media promotion of the app for downloads and usager Push notification marketing to announce new features, available regions and to encourage <br />app usage <br />Marketing programs are expected to begin mid-summer of 2022, promoting widespread usage of <br />the app among Washingtonians and visitors. <br />SWT will also provide toolkits to counties contracting with TREAD Map App to help promote <br />the app in their communities by summer 2022. <br />TREAD Map Smart Phone App and Wreb Portal <br />TREAD Map powers sustainable recreation and drives economic development for all <br />communities. TREAD Map connects all outdoor enthusiasts through real-time interaction with <br />land managers, user groups, and local businesses. This community'powered platform equips <br />outdoor enthusiasts to recreate respectfully - and spend their dollars on Main Street - through <br />locally informed messaging and destination management. TREAD Map is being developed by <br />Dharma Maps in coordination with SWT and TREAD, which offers a connected suite of locally <br />powered real-time mapping tools for communities, user groups, land managers, governments, <br />and adventurers. They have been researching and mapping thousands of miles or trails in some <br />of the most special places around the world for over 20 years. Attached as Exhibit A is a list of <br />key features of the app as well as benefits for sponsors and information on the analytics and data <br />available to sponsors. <br />Kittitas County Courthouse' 205 West 5ftAvenue, STE 108 . Ellensburg, WA 98926 <br />(s09) 962-7s08 .FAX (509) 962-7679 <br />www.co.kittitas.wa.us