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2. Website Maintenance and Social Media <br />a' Maintain, including periodic updates as needed, a public web site that promotes <br />Kittitas county tourism and provides information for visitors. <br />Www. centfalwashi{gtonoutdoor. com <br />b. Manage, maintain and update on a regular basis, social media used for tourism <br />purposes. <br />i. Facebook <br />ii. lnstagram <br />iii. YouTube <br />iv. Tik Tok <br />c. Track a multitude of website traffic statistics including, but not limited to users, <br />organic users, top pages, click through rates, and attribution data. <br />d- Create videos to be used on a variety of social networking platforms to educate users <br />of Kittitas County's recreation facilities <br />3. Collateral Materials <br />a. Develop promotional materials <br />i. Brochures <br />ii. Maps <br />iii. Press Kits <br />iv. Video Clips <br />v. Photo Library <br />b. Distribute County tourism information and literature in the county and in other <br />markets <br />c. Maintain stock and periodically review the effectiveness of county racks and rack <br />locations <br />d. Produce material specific and relevant to Adventure pledge campaign <br />Professional Services Agreernent (rev. O9l}4l201gl <br />Page 26 of 30