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3. Describe in detail the tourism promotion activities that will be performed or <br />provided with the funding request above, that specifically target the tourism <br />audience/market listed in #2: <br />With a focus on promoting Kittitas County as a whole, the Chamber will continue to work <br />with individual municipalities, other non-profit organizations, and private enterprise to <br />promote Kittitas Coun$. Efforts willbe two-fold: tourism promotion coupled with <br />recreation management. <br />ln the area of tourism promotion, the Chamber will focus on, but not limited to, the <br />following attributes of Kittitas County: outdoor activities (hiking, biking, fishing, hunting, <br />wildlife viewing, etc...), scenic drives, festivals, events, downtown designation <br />highlights, and other activities our region offers. Using data driven research (website <br />analytics, social media insights, 3'd party lodging statistics), as well as input from our <br />partners we will deliver contenUinformation with a high degree of relevancy focused on <br />guest search intent. <br />ln the area of recreation management, the Chamber will focus on, but not limited to, <br />expanding our Recreate Responsibility promotion. Understanding the need to manage <br />the current demand we have seen throughout the County, the Chamber wilt create <br />messaging specific to recreating responsibility within Kittitas County. This will include <br />but not be limited to written and video content distributed through our online ouflets, <br />distribution of printed material, as well as in-person education. <br />4. List on the following page the proposed quantity of specific tourism <br />promotional activities described in #3 above and the corresponding funding <br />request for each activity. <br />A tourism and promotion campaign is never limited to one entity or one <br />outlet. lt takes a coordinated effort of in person, printed, and digitalmaterial <br />to deliver the message the campaign chooses to promote. Likewise a <br />campaign that spans the breadth of municipalities, non-profits, and for profit <br />organizations requires persistent and planned interactions with a variety of <br />agencies and businesses. As such, the activities needed to execute our plan <br />include <br />Professional Services Agreement (rev. 09 lZ4 1201 g| <br />Page21 of30