LT-2022-020 - Laserfiche WebLink

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Future Plans*As this is the first year of this particular program, we are hopeful of its success based on information from other museums who have had similar programs. Our Museum does have plans ultimately to make a program of this nature self-sustaining as it does with all of its activities. Due to the success of past adverlising canrpaigns, the Museum's Board of Directors has become educated about the rate of return of the advertising investment and nraintains a budget line of $2,500 to match any advertising or reach alternative markets. We have received an increased rate of donations to the museum as a result of increased visitation to the museum, which we attribute to the current advertising campaign. We have also increased our membership program in which the fees go towards funding events, activities. and programs. It is anticipaied that with the awareness of the museum, its activities, and artifacts, as well as the businesses featured. will enable revenues from our gift shop, donations. and membership dues to eventually increase, allowing the advertising budget line to grow to a larger anrount and reduce future requests for support from the Kittitas County Consolidated Lodging Tax Grant. We do have plans to partner with organizations and businesses io make this event cosLeffjcient. We also plan to reach out to hotels to partner or make recommendations on places for individuals to stay overnight if they are participating in the weekly scavenger hunt. 2500 character liDrit Application Questions: Part 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. COVID-1 I lnformation tfyauha{laplalr]erie\tefit.ii?O2{}o.2021 whelh.irtheywereabietotakeplace{,rnot.pleasedesc.rbeatry successes !na, cirallellges you expeileIceal- The Kittitas County Historical Museum unfortunately had to cancel its planned lecture series and numerous onsite events in 2020 and 2021 as a result of local and state government restrictions for indoor gatherings and industry specific standards. While there was an allowance to gather again. spacing made the event impractical for both the number of guests as well as for the per diern being paid for speaker. We do not have a digital alternative at this time, as we partnered twice to do virlual events in late 2020 and both were failures (lack of attendance, high point of cost, etc). We are still grappling with the onsite visitation issue and what to do about spacing for seating in its current requirements as we look ahead at the Museum's planned events for 2022. ll is already anticipated that the KCHS Annual Lecture may be cancelled through Summer 2022 unlil we have a confirmed direction that does not alienate our non-vaccinated populations. as those are supporters - and finarrcial donors - to the museum. Exhibit changes at the Museum have not fully taken place as planned as numerous partners cancelled their planned exhibits due to COVID-19 restrictions. The positive side has been that through the websile update, and the accessibility of contact and research, more individuals have been reaching out to donate artifacts to the Museum as well as to request information from our files. This has also resulted in new partnerships for the Museum. 25OO character limit