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GOAL OBJECTIVES DESIRED OUTCOME <br />> Promote opportunities in the <br />region to targeted businesses and <br />industries. <br />Continue to improve <br />and evolve our <br />organization's <br />structure and <br />alignment to ensure <br />the long-term <br />sustainability of <br />CenterFuse and the <br />efficient execution of <br />our mission <br />) Add depth and breadth to the <br />board membership in the areas of <br />diversity, skill set, and available <br />network) ldentify and pursue staffing <br />needs, now and in the future) Ensure CenterFuse is operating <br />under an organizational construct <br />that supports our mission and <br />sustained growth <br />The data derived from <br />analytic resources was used <br />to update the content, <br />structure and use of web- <br />based assets, and we now <br />consistently message our <br />capabilities and successes <br />Develop marketing <br />content and <br />materials that clearly <br />articulate the <br />mission and vision <br />of CenterFuse and <br />that highlight the <br />benefits of doing <br />business in <br />Ellensburg <br />) Use focus group data to create <br />targeted messaging to reach and <br />respond to current business <br />prospects <br />> Market to and attract companies <br />that will diversify and build the <br />local/regional economy) Promote CenterFuse by using <br />the suite of traditional and electronic <br />marketing tools available to the <br />community <br />The knowledge and <br />information gained from the <br />feasibility studies for <br />broadband, recycle market <br />development, and the airport <br />management strategic plan <br />improve our competitive <br />advantage. Our brand, <br />image is myth-free <br />Facilitate <br />connections and <br />discussions <br />between public and <br />private stakeholders <br />that spark economic <br />growth and reduce <br />barriers to <br />investment and <br />development in <br />Ellensburg. <br />> Continue to collaborate with <br />business, non-profits, and <br />government in meaningful and <br />productive ways focused on <br />business recruitment) Encourage property <br />improvements and revitalization and <br />promote development of businesses <br />and industries that are committed to <br />enhancing local environmental <br />quality and historic preservation <br />) Encourage expansion and <br />diversification of the tax base <br />> Cooperate with businesses, non- <br />profits, educational institutions, and <br />govemment to demonstrate our <br />commitment to pursue what <br />businesses need, e.9., high-speed <br />i nternet, workforce development <br />Relationships with partners <br />and resources businesses <br />need and request are easily <br />accessible so they can grow <br />and thrive