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Response 2.2* Application Questions'. P arl 2 Describe lhe prior success oi your eventlactivityffaciljty itr atlractio[ toLtrisis. Past summer productions typically average 160-250 attendees per perforrnance, and 1200 for the full production run of 6-7 performances. As of the lall ot 2020, all of our tickets sales are online which allows us to have contact info and much more accurate data after the event as to where patrons attend from. Our prior years' data collection was not focused on identifying tourisis, so is more limited, but it does allow us to nrake conservative estimates. While we did produce a small show in July 2021 (Greater Tuna), this was noi performed in our typical mainstage venue which seats 700+ people and did not have our typical attendance numbers for a mainstage summer show. Due to Covid-19 restrictions, we focused our promotions locally this year as well, whereas for Mamma Mia our intent is to advertise much ntore widely. Even without any focused tourism promotion this year. 8.5% of oLrr attendees came from more than 50 miles away to see the production. Because 2021 was a unique year. we are using data from 2019, which was the most comparable production to what we expect for 2022. See data below (see supplemental attachment for detailed ticket locations): Location breakdown 2019 Online Ticket Sales for Music Man - (204 out of '1206 total tickets were sold online): Kittitas County = 57.8% Central/Eastern Washington - 1 8.6ok Weslern Washington = 18.6% Out of state = 4.9% We've averaged 1200 attendees in 2019 and 2018 and expect that next year will tncrease. While we did not conduct a survey of ticket holders who purchased at the door or the local bookstore, we do know that 29.9% of online ticket purchases to our 201 9 show came from over 50 miles away. We can also tell thal34ok of visitors to our website during the rronth preceding the event come from 50+ miles away. Considering that many locals purchase tickets for out-of-town family/friends. we estimated conservatively lhal2}ol, of overall tickets sold were sold to people who traveled 50+ miles (approx. 240 individuals). lf 30% of these stay in hotelslmotels that would be approximately 72 overnight stays as a result of this event. Using the calculation method described in response 2.1 we would estimate of the 240 visitors traveling more than 50 miles. 35% would visit for the day only, and 35% would stay overnight or for the weekend in a private home with friends and family. Asseenaboveinresponse2.l ,4.9o/o of onlinetickelssold at2019 eventwerefrom out of state. This seems likely to remain ihe same. 2500 characte. liilit 3l lmpact