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Response 1: <br />ProjecVEvent <br />Description * <br />Valley Musical Theatre (VMT). established in 1999, is at the very heart of live <br />performance in Ellensburg and the Kittitas Valley- We produce four shows per year <br />which involve the ialents of all age groups - offstage and onstage - for a conrmunity <br />experience like no other in our valley. Our Summer mainstage production is our <br />largest play in terms of cast and budget, and we focus on bringing in some of the <br />most dynamic and popular Broadway musicals, that will draw audiences not only <br />from Ellensburg and Kittitas County, but frorn the entire Central Washington region. <br />ln July 2022, VMT is producing "Mamma Mia! lt features ABBA's timeless songs and <br />remains one of the rnost popular shows to ever hit Broadway. VMT is excited to <br />bring this production to Fllensburg, with its large cast, non-stop laughs and explosive <br />dance numbers. lt is a show with wide appeal across generations. This has the <br />potential to be one ofihe most successful productions we have had in 20+ years. <br />This event is designed to increase tourism and exposure to performing arls and <br />build conneciions in our community between bustnesses and audience members. <br />Part of our mission statement is to further the goals of the Laughing Horse Arts <br />Foundation and the Chamber of Commerce in developing Ellensburg as a tourist <br />destination. <br />These funds will be used wisely to achieve a successful marketing and advertising <br />campaign, and assist with a portion of facility rental fees for the rehearsals and <br />performances, health essentials/PPE. and production rentals from other regional <br />organizations including set pieces, props. costumes, and lighting - without which we <br />could no;t hold the event. <br />Our target audiences are ihose who are interested in live theater and the performing <br />ads. not only in Ellensburg, but in the greater Central Washington region. VMT has <br />cultivated relationships with Cenkal Washington University and several other <br />community theaters, including Wenatchee, Moses Lake. Yakima and Leavenworth <br />for cross-promotion of events. <br />Our intention is to execute this plan through social media marketing such as online <br />Facebook ads, online banner ads on local community and regional websites, print <br />ads, posters and yard signs, video and radio advertisemenls, and at other VMT and <br />community activities throughout the year. <br />2500 f,!arader l[ni1 <br />Video Link P'ease provide its littk lo a briel vitlito suilrnary ol you organization's evenl,ilroled. /ou f,,1US"i be presenl ai the <br />Q&A nreeling in Novernber lo qualily for fulrding. <br />https.//youtu. be/NwfHi l ioN Fs <br />List of lntended Use of Funds* <br />Advertising and Promotion <br />Graphic Design <br />Health Essentials, Cleaning Supplies and Disposable <br />PPE <br />Facility Rental Fees <br />Production rentals (set pieces, props, costumes, <br />lights, etc.) <br />2l Supporting Kittitas County as a tourism destination <br />1. Away from iheir place of residence or business and staying overnight in paid accomnrodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight;