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Future Plans *From 2O15-2020. WSSSM's annual advedising budget was very limited and was <br />comprised mostly of freeway exit signage, large museum logo sigrrage on route 906, <br />and other flag signage stationed directly in front of the mu$eum. We invested in a <br />professional booth to take to events (Warren Miller, Ski Bonkers, others) and in <br />giveaways for visitors including pens, stickers, notecards, gift tags, arrd more. We <br />also spent time (bui not a lot of money) revamping our website and expanding our <br />social media presence. We would use flyers, email e-blasts and mailed postcards (to <br />our own list) io promote our events. We also relied heavily on our partners and <br />social media to promote the museum and our events. <br />ln 2021 . with the heip of Lodging Tax Funds, we were able to add targeted paid print <br />and online advertising to the mix and saw great success in visitor nunrbers going <br />back to pre-pandemic levels in the summer af 2021 as a result. <br />With the potential ol 2022 Lodging Tax Funds, we are excited to continue ihat paid <br />print and online adveriising and to poteniially ad in OTT streamed video advertising <br />and some television advertising as well. <br />As WSSSM does not charge admission or a fee for events, our ability to earrr <br />revenue outside of fundraising is limited to the gift shop sales. <br />Advedising = more awareness of the museum and out events = more visitors = <br />more supporters = more sales, etc. <br />The Lodging Tax funds are cruciai part of our tourism marketing strategy for this <br />young non-profit facility. <br />2500 rrnaracier ilrlrl <br />Application Questions: P arl 4 <br />6l Additional lnformation <br />Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism.