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Marketing support to advise on marketing content and activities Paid marketing with cultural organizations, publications and radio advertising 2l Supporting Kittitas County as a tourism destination. 1. Away from their place of residence or business and staying overnight in paid accornmodations, 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projectiot"ls. Response 2.1 *y,ihy !,iould lourists iravel to Kittiias acunly io a{lend your evenl/ocljrilyifaclily? Gallery One is one of very few organizations in the state to offer the combination of arts experiences that we do. Our exhibits feature nationally acclaimed artists alongside emerging and regional artists. Our events are centered around art and engagement and are fun ways to meel people and experience art. These evenis range from artlst receptions and talks, sludio tours, to classes for all skill levels. Additionally, our exhibit space and regionally focused gift shop is open six days a week, including Sundays for visitors to enjoy. Despite reduced attendance Gallery One has been a consistent tourist attraction. From the Chamber ol Commerce (2019)- Neariy 37 percent visited lKittitas County] for an event with an addiiional 5 percent visiting for art and history specifically, and in ranking the vacaiion-wo{hy features of Ellensburg. respondents ranked visiting shops, museums and galleries in historrc downtowrr were at the top of their list. In 2A21 ,23,513 visitors clicked museums and gallerres on the Chamber Tourism page. On MyEllensburg.com, they had a 39.96% increase in users on our Museums and Galleries page in 2020, showing traveler inierest in this sector now more than ever Over the years we have learned about the impact of the cultural tourist (as per the Dean Runyan report's average of $200/ day in spending) and we seek to be a draw to that market segment. The cultural tourist typrcally spends more and stays longer than other iype of U.S. traveler. The U.S. cultural traveler spends 60 percent more. approximately $1,319 per irip compared with $820 for domestic leisure travelers. The cultural traveler also takes more trips than general U.S. travelers: 3.6 vs. 3.4 trips annually - Americans for the Arts 73 perceni of Millennials "want to engage a destination's arts and cultural assets"- the highest rated activity of imporiance. Cultural interests also rate high in importance for Baby Boomers (64.8 percent) and Gen Xers (67.8 percent). More than two thirds of all Millennials also rated "authenticity" in experiences as extremely importani. Racially diverse and technologically savvy. the Millennial generation (born 1977-1994) - Americans for the Arts According to the Travel lndustry Associatiorr of Anrerica. roughly eighty percent of the '150,000,000+ adults who travel more than fifty miles fiorn therr homes can be considered "cultural tourists." Thirty percent of adults state that speciftc arts or a cultural or heritage event influence. 2500.haracler linril