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Number of paid lodging room nights resulting from you event/activityifacility? <br />Past Actual* projected * <br />643 688 <br />Prior Year Paid <br />Overnight Stay Data <br />Past Methodology* <br />Projected <br />Methodology* <br />Methodology <br />Narrative * <br />Application Questions; Part 5 <br />lll addliion !c liel..l above yoir rray uplo.rd lbe e'",id"nce lo support tl!e pnor years'.oo[]lltigltt iBfli[lalron. <br />'Ybu fflay uplcad irp lo lhree sxtgle paoes lUS l-eiier) oi rnformelroB. l{ ycu a stngle mulllpage.Jocuntent. only !he <br />firsi three pag€s v/;ll be consrdereci. The iollowtnll foflnais vr'ill he accepted. .JpG pDF or'ilFF <br />\..,.?lal nrethc,dology did you (se to calcltlale lhe 20'i I adual ntrnrbers l <br />: Direct Count (prefened) <br />Y lndirect Count <br />Representative Survey <br />v Informal Survey (preferred) <br />Structured Estimate <br />Other <br />''l'rtal me{irodoiog/ 'till you itse tc calcltlate l.lte Upccmlnq nUntbrlrs'7 <br />./ Direct Count (preferred) <br />"r lndirect Count <br />Representative Survey <br />* lnformal Survey (preferred) <br />Structured Estimate <br />Other <br />P!ease ex']larr! <br />We have introduced two new methods of calculating visitors at events_ These <br />methods will continue to be used, zip code tracking and direct count. This past year <br />we added a zip code tool to our event cards which has allowed us to track a <br />percentage of travelers attending events and activities. This meihod has allowed to <br />validate that we are attracting visitors from greater than 50 miles in distance. We <br />have also been able to validate that tourist from outside of the Staie of Washington <br />and even the United Stales are stopping and exploring Cle Elurr. <br />Our direci count methods include conducting walking counts throughout our events <br />This is occurring at least every half hour out at locations where events are being <br />held. We also ask retail partners to help keep track by counting shoppers in their <br />businesses. <br />Additionally. we measure our results throLrgh google analytics, regisiration forms. <br />and social media reports on ads placed and engagements. We will also be adding <br />data from our new website which will feature such as our hub for communication <br />Stariing in 2022, we will be adding an informal survey to our marketing materials, <br />asking participants whether they are lodging overnight during their experience at our <br />events. At this time. it is hard to collect data directly from our hotels. this process will <br />allow for a sampling of findings in relation to lodging. <br />2500 character lirnii <br />Bl FundinE <br />Does your organization have, or have you applied for. grant funding from other sources? lf noi. why not? lf yes. please list <br />the funding you have for the project, including any volunteer and in-kind sources in Question 9l Project Budget <br />Overview. <br />Funding sources and at'nounts which have not yet been secured will be listed separately, in the field(s) directly below.