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70 <br /> <br />Attachment A: Press Release Template and Tips <br /> <br /> <br />[ON AGENCY LETTERHEAD] <br /> <br />MEDIA RELEASE <br /> <br />Date: Month day, year <br />Contact: Name, Title, (509) 962-XXXX <br /> <br />[Title – Size 14 font, Bold] <br />Your title should capture the essence of your news to give media a “handle” for what information <br />will be in the news release. <br /> <br />[Lead sentence – Size 12 font, Times New Roman] <br />Your lead sentence is critical. You need to succinctly summarize the key elements of your news. <br />Some examples: <br />• A dead crow found in Snohomish County has tested positive for West Nile Virus (WNV), <br />according to local health officials. <br />• Now is the time for families in King County to prepare for going back to school, and <br />Public Health - Seattle & King County recommends that the best place to start is by <br />making sure that all of your child's immunizations are up to date. <br />• Several Walla Walla residents are being treated for possible exposure to rabies after <br />confirmation of the first case of rabies in a cat in Washington State since 1976. <br />• The Centers for Disease Control and Prevention (CDC) today released new guidelines <br />that advise the use of alcohol-based hand rubs to protect patients in health care settings. <br /> <br />[Second and third paragraph] <br />Use a quote in your second or third paragraph to support your news and to convey some key <br />messages. The person quoted should be a leader or expert on the topic. Some examples: <br />• “The chance of human infection is very low – less than one percent of people who are <br />bitten by an infected mosquito will become severely ill,” said M. Ward Hinds, MD, <br />MPH, head of the county’s health department. “We knew that West Nile Virus would <br />arrive in western Washington, it was only a matter of when,” he said. <br />• "This campaign will help more residents access this model program which offers <br />culturally-sensitive diabetes education and services," said King County Executive Ron <br />Sims. <br />• "Fortunately in Washington, rabies among both humans and animals is extremely rare, <br />but it is still a very frightening illness to many people," said Dr. Jo Hofmann, Department <br />of Health Communicable Disease Epidemiologist. "But rabies in humans can be <br />prevented if treatment begins soon after exposure." <br /> <br />-more- [indicates more pages follow]