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Res fJo'nse::-- Measuring Results* Various surveys are conducted to help measure the impact of tourisEn. Eanh show has conducted surveys capturing information sur;h as: %here snappers canny; from, is €his their first time to Ellensburg., did they stay the night and what are they doing vhile in tovrn. Vendors are surveyed on how many stay the night, W)at type of lodging and hour many nights are stayed. F'artnerincd Wth the Chamber of Commerce to send an etectroiiic survey to alt [lie fnllwti ers of the touri5ir7 campaigns; tracking if they came to the e;rent, did they stay thee night, it so where and.vAiat dict they do while in [the area.:Sociai media surveys are conducted collecting data on Wriere people travel from: did they stay the night and W at did they do vAlile. In town. EllensbUrg's centralized location in Washington encourages Asltors to travel from all corners of the staid. Target marketing will ensure I am attractinq tourists frown at least 50 tulles av, y, Marketing ,advertising money .veil be used in the S att4erPortian.< market as w dl as Canada and Central Washington area inc:ll.jdinc Wenatchee, doses Lake and T; i=Cities to name a few. Not only do shoppers curve from all quer, but venders do as well, with places like Sandpoint ID Hermiston, OR., Waterville. Moses Lake, Puyallup.. Edmonds, Spokane and more. These vendors all have their o+mri following of fans vihich %ill travel to catch them at their neat show, Mari atinq is the key sh ategy to promoting the entire County, .Junk-tiguen's •ti=ebsite and social media v01 like and share the tourism campaigns of Kittitas Ccunty. There are links to accommlodation locations, dining and events county -bide on the !unk- tigUen website. I vrdl cross prornofe'hy partnering with fellow events. Advertisinq dollars' plan to be spent ;m the SeatfleiPortirand nrarket as well as Cana -da and Central Washington area: indu6n,g Wenatchee, Moses Lakeand Tri - Cities tc narne a fete. I will be using the funds in various media areas suer a. online marketing to include some.of!he ollowng channels: • Website INlarketing Se'arc;h Entine OpUrniztion • Pay -Per -Chick Advertising • Content Marketing • Email Marke`)ng Social Media Marketing it cb le Marketing • Video Marketing digital media, photography. 'video strearninq, railb, television and print advertising such as maga nes, signage, harmers fliers and save the date cards. if eipproved ray budget also a0lines using the funds for operational expenses including but not hmitec` to rental expenses, Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplishes[.? 4.1 Collaboration* Collaboration is a key to not only the u+cess of :Junk-Uquen in the Sorg, bot to kne sucr;ess of ail the uttler OL OWS, restaurants. lintels. shops, tc. in our County. I am •A,f)rking together with organi'zeti€7n , groups and events like the Kittitas County Chamber Of Co111111erre, The Patch- Thorp Fruit s Antique Mall, Roses and Rust - We cross promote each other through fliers_ signage at each other's events, sharing of inforimat m on each other's social rnedia and websites_