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EXHIBIT B METRICS FOR EVALUATION <br />DELIVERABLES <br />Assessment: <br />Performance will be assessed by the County Lodging Tax Advisory Committee based <br />upon information provided by the Chamber which will include: <br />1. Monthly report with content focuses for the previous month <br />2. Users <br />3. Organic Users <br />4. Social Media Data <br />5. Newsletter Data <br />P rofess iona l Servi ces Ag reement (rev . O9 124120 1 8) <br />Page 29 of 30