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Response 2.2 * <br />Application Questions'. P art 2 <br />Describe the prior sriccess of your evelllaotivity/facilaty in atlraclioB tourisls. <br />DESCRIBE THE PRIOR SUCCESS OF YOUR EVENT IN ATTRACTING <br />TOURISTS: <br />This concert series was first held in the Summer of 2021. offering 7 daies on a <br />smaller stage pannering with Chinook entertainment, Dru Bru and local food and <br />craft vendors. We experienced great traffic and attendance despite Covid-19. We <br />are looking forward to a higher number of aitendance next summer by strategically <br />planning 4 key dates and bringing in popular regional performers as well as <br />partnering with the local communities in lodging. food offerings and retail <br />experiences. <br />SUNCADIA WILL STRATEGICALLY PLAN VARIOUS OTHER ACTIVITIES SUCH <br />AS: <br />. FRIDAY NIGHT CONCERTS AT THE PAVILION <br />. LATE NIGHT ENTERTAINMENT <br />. SPECIALS AT GLADE SPRING SPA <br />. SEASONAL RECREATION ACTIVITIES <br />. FOOD AND BEVERAGE COMPONENTS <br />2500 charncler lirnil <br />,.!; <br />3l lmpact <br />Response 3: <br />Measuring Results* <br />Describe ho!.r you will prontote your evenllaclivitylfacilily lo attract louisls. <br />fO PROMOTE THIS EVENT, WE PLAN TO DO THE FOLLOWING <br />. lncreased exposure via social media, website awareness and email <br />communication <br />. Ensure the website is optimized for proper event search terms <br />. Digital advertising, Geo targeting Seatile/Bellevue area. <br />. Monitor interest and interactions via website clicks and Facebook insights <br />. Advertise in locations such as Western Washington, Central Washington, other <br />PNW areas <br />. We have partnered with Chinook Entertainment for the planning and execution of <br />the conceds <br />. Provide children with complimentary activities <br />WE PLAN TO PARTNER WTH: <br />. Dru Bru to provide a taste of Kittitas County <br />. Local craft vendors such as Hope Gallery, Face Painting by Allison, Henna Tattoos <br />by Laura, etc. <br />. Various food vendors to provide guests with the option of purchasing food at the <br />evenl <br />. Other PNW groupslorganizationslbusinesses <br />. PNW Wineries. Heritage Distillery and other local breweries throughout Kittitas <br />County to include complimentary tastings in licket price <br />2500 charader lintit <br />Application Questions: Part 3 <br />4l Collaboration <br />lfyour organization collaborates or has *eated partnerships with other organizations, groups, or other events, <br />how is this accomplished?