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4.1 Collaboration* 4.2 Promoting Local EUSINESS Utilizing the Main Street Four Point Strategic Approach, our association works with businesses and our community to strengthen our economic. Business and community members on our Main Street Committees which include, Promotions, Economic Vitality, Design and Outreach- One of the key goals for the Cle Elum Downtown Association is that of creating and fostering parlnerships wrth others. We view this opportunity to work together as a win-win in successfully marketing and moving our community into a destination that is well support by tourism. Our partnership with our local partners continues to be strong and even growing. Locally, we work wiih Suncadia Resort, the Roslyn Downtown Association, Ellensburg Downtown Association, Kittitas County Chamber of Commerce, Discover Cle Elum, WA Horse Park. and the NK County Tribune to plan events that can coincide wiih peak weekends and to comarket to attract visitors. This has been especially benefrcial in placing Cle Elum as a destination for visitors to Roslyn. Suncadia Resort. WA Horse Park. Through this collaboration we are moving traffic from Roslyn and Suncadia to the great opportunities our town offers- Our business community are also key partners. Through continued building of relationships with existing and new businesses they have become much more engaged planning and marketing their downtown. One of the major areas of growth has been the engagement businesses have on social media and in capturing their audiences. Through our collaborative efforts of sharing through social media, our reach has become much greater. This past year we have started cosponsoring events in our downtown with businesses and organizations. For example, on Labor Day weekend we cosponsored "Art in the Heart of the Cascades". This event featured guest artists. classes for kids. and an art swap. We are currently planning mo.e events like this in 2O22. \Ne are excited that our retail and food and beverage businesses are beginning to understand the value of working together to support each other and to rnarket Cle Elum for tourism. Working with the City of Cle Elunr Historic Preservation Commission. The Northern Kittitas County Historical Society, and the Cascade Association of Museurns & Hlstory, we are having discussions aborit how to promote our rich historic past in a manner that attracts visitors to our town. 2500 riharacler'ir]ril Dcscribe ilor^r yo.i r/ill protroie lod!,lnq establish'ne[ls. resiaurarls. ard husiness loaeted in Kiliiias Corj,]ly This year alone, our FB post reach has increased by 453%, and our FB post engagement has increased by 168%. Our posts are made daily and prontote local busjnesses. lodging. restaurants, and services. ln 2020, during peak COVID .estrictions, our association offered social media, online sales, and marketing classes io businesses who were struggling wrth promoting their bustness. As a result, more businesses became active in marketing through online platforms. We continue to offer support and help to those who are just entering into the world of social media and those who are waniing to increase their skills by using new tools. such as Reels or lnstagram. ln October of this year, our new website will be online to provide nrultiple options for visitors. businesses, and the conlrnuniiy at large to access information on local businesses. A direct link to their business wellsite and a Google map will allow the viewer to find and locate businesses. The website has the potential to host an online marketplace for local businesses {retail and lodging). Through our comarketing and collaboration with partners we can link information for greater marketing opportunities. We are committed to working hard and collaboratively to identify the best way to connect between our partners to promote Cle Elum- 2500 ch:lacler lirNil