Laserfiche WebLink
Response 3: <br />Measuring Results* <br />Describe hovv you will promote your event/activily/facilily to allract tourists. <br />We will utilize social media, marketing to arts lovers with other arts organizaiions <br />and publications, and radio adve(ising to promote our events, exhibits, overall <br />brand, classes, and gift shop and invite artists from around the region who will draw <br />iheir spheres of influence and fans. <br />Our target audiences include self- identified arts lovers and culiural tourists, those <br />wilh a proven propensity to attend art exhibits and events but are not aware of <br />Gallery One. "l didn't know that there was an arls center in Ellensburg too, we <br />should go check out their studio tours!" The cultural tourist according to the 2018 <br />Dean Runyan repori averages $200/day in spending. This audience we will market <br />to through spheres of Influence with exhibiting artists as well as marketing with other <br />cultural organizations and publications. <br />Our tertiary audience is comprised of those that are not traveling for specific aris <br />experiences but do see art as a value added experience. "We love to taste wine and <br />I also heard that there are lots of galleries in Ellensburg." These are cultural tourists <br />that would likely listen 1o NWPB, attend an arts event with a friend or need a <br />secondary activity while their partner is fly-fishing, hiking or floating the Yakima <br />River. <br />Our programming will complement the Chamber's get outside marketing theme by <br />placing artists and experiences outside, at Farmer's Markets, the Fairgrounds and <br />producing a Studio Tour with a focus on outdoor art. <br />Our internal marketing efforts include, postcard distribution to an average 700 <br />monthly, newsletter distribution quarterly, our social media channels (YouTube, <br />Facebook, lnstagram) and our email newsletter with 3.429 subscribers and a 21o/o <br />open rate (higher than industry standard) in addition to local advertising. <br />2500 cha.aete. Iinrit <br />Application Questions. Part 3 <br />4l Collaboration <br />lfyour organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?